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PhD. Lecturer Mara Gabriela Ploeteanu
Course and Seminar Teacher: PhD Lecturer Mara Gabriela Ploeteanu
E-mail address: mara.ploesteanu@mk.ase.ro
Consultations: each Wednesday, room 1406, 15:00 16:20
Final grade structure:
Final Exam: 70 p.
Exam: multiple choice test with only one correct answer (without traps)
Seminar: 30 p.
 Participating in debates, case studies, seminar attendance:
3 P.

Essay about an event/natural disaster: 5 P. References:

min. 5 links;
Theme of the essay: an event/a natural
disaster.
Length: 4-5 pages.
The essays will be done in teams of up to 3
people.
TNR, 12, 1.5 Line Spacing
Margins: up, bottom, left, right 2.5 cm
The presentation date: 3rd seminar.
There will be noted: 2 P structure and
content of the essay and 3 P presentation of the
essay.
Essay about an event:

1. Description of the event, the event program and its history if

we can talk about this.
2. The period of time.
3. The venue of the event, the proximity and the
accommodation opportunities.
4. Estimating direct and indirect audience.
5. Event media coverage, media partners.
6. The purpose and the objectives of the event.
7. Estimates of revenue and costs.
8. References (min. 5 links).
Essay about a natural disaster:

1. Causes of the disaster.

2. Consequences of the disaster: material, financial, human
lives losses.
3. Responsible person/institution for the disaster.
4. Communication during the crisis.
5. Media coverage.
6. Measures taken to avoid any other future disasters.
7. References (min. 5 links).
 Article Colleague Profile: 7 P.
The article is individual. Each student will be
assigned, by lottery, the colleague about whom he/she will write
the article.
Length of the article: 1 page.
The article shall include also a current profile photo
of the colleague.
You will have to follow the template provided by the
teacher.
There will be noted: 3 P content and 4 P
presentation of the essay.
The presentation date: 4th seminar.
Project: 15 P. Team Project (max. 5 persons)
The presentation date: 6th seminar.
The theme of the project is an information campaign
about the dangers posed by human trafficking .
Human Trafficking Information

Romania is a transit and a destination country for men, women and children subjected to labor
trafficking and women and children subjected to sex trafficking. Romanians represent a significant
source of trafficking victims in Europe. Romanian men, women and children are subjected to labor
trafficking in agriculture, construction, domestic service, hotels, and manufacturing, as well as
forced begging and theft in European countries, including Austria, Azerbaijan, Cyprus, the Czech
Republic, Denmark, France, Germany, Greece, Ireland, Italy, Lithuania, the Netherlands, Norway,
Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom (UK). Women
and children from Romania are victims of forced prostitution in European countries, including
Belgium, Croatia, Cyprus, Finland, France, Germany, Greece, Hungary, Ireland, Malta, the
Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland, and the UK, as well as
Canada. Underage girls represent nearly one-third of Romanian trafficking victims. Victims of
forced begging are typically Romany ethnicity. Two-thirds of Romanian victims were recruited
through acquaintances in 2013, indicating a declining trend in victims recruited through
employment agencies and job advertisements. Romania is a destination country for a small number
of foreign trafficking victims, including sex trafficking victims from Moldova and Poland, and
labor trafficking victims from Bangladesh and Serbia.
 Trafficking includes slavery, forced labor, violence, abuse of trust, the person's
physical and mental aggression, forced begging, prostitution. We can appreciate that
human trafficking is a modern form of slavery in this beginning of millennium.
Economically, traffic means: financial interests (huge profits), regional and
international networks, illicit movement of money (money laundering).
Regarding the origin of the phenomenon, the factors that generate and support
trafficking are dire poverty, low educational level, lack of confidence in themselves,
failures in life, migration of Westerners that are amateur for sexual experiences, to the
east, where the prostitution market is tempting.
From the perspective of social values, trafficked persons are reduced to the
condition of "merchandise", they are gradually dehumanized, the whole trauma they
were suffering marking them the whole future development.
From the perspective of the social implications trafficking is becoming a national
and transnational phenomenon, being encouraged by the general process of
globalization and modern technologies.
In human trafficking may be involved individuals (recruiters, smugglers, accomplices abusing their
position in the public services of the states involved), but also legal entities ( hotels and
entertainment companies, travel agencies, transport corporations, sex-shops, companies offering
strip shows, etc.).
One of the many institutions and organizations which seek to prevent human trafficking worldwide
is the International Organization for Migration (IOM). In Romania, the IOM is performing, since
2000, various assistance programs for victims of trafficking.
Communication goal:
Providing clear information regarding the dangers of
human trafficking and assisting victims.
Program messages:
Human trafficking is a very dangerous phenomenon, both
for victims and for society .
You can also help to stop it.
Implementation of the campaign will be achieved by:
1. media: TV advertisement ( you will show up in the
video ), Press layout of a press advertisement, Radio
audio jingle; 5 P.
+
2. events - the date and the place, the direct and indirect
audience, guests - concerts, sporting events, etc., potential
sponsors and event partners. 5P.
+
3. press conference - the date and the place, the direct and
indirect audience, speakers, press kit - press release
announcing the campaign initiated and a press invitation;
5 P.
 The course structure:

1. The place and role of PR in contemporary economy

2. Techniques used in PR activity
3. PR programs
4. Communication in PR
5. PR and crisis management
6. Media relations
7. Ethics in PR