Final Communication Plan

Our Team

Jon Jerry Ubaldo Jaimie

Tyler Jared
Agenda
Where we stand
How our competitors use social
media

Why social media is important

What we can do
91%
Renewal
Rate
Major Market Segments

41.8% 28.6%
Households with income greater than $50,000

Households with income less than $50,000

Businesses

29.6%
Source: IBISWorld
Why?
Competitors

Old School
Marketing

Marketing
strategies
 30K Followers 92K Followers
C. (2017, March 4). Costco (@Costco). Retrieved March 8, 2017, from Twitter.com
Costco (@costco) Instagram photos and videos. (2017, Marth 8). Retrieved March 8, 2017 from Instagram.
 34M Likes 1.5M Likes
1000 Reactions 80 Reactions per
per post post
90 shares per 2 Shares per
post post
Costco. (2017, March 8). Retrieved March 08, 2017.
How We Use
Social Media
How Competitors
Use Social Media
 Online Opportunities
51% of purchases were online, compared to 48% in 2015.

Online sales accounted for 4% of our revenue

46% of web users use social

media when making an online
purchasing decision.

Farber, M. (2016, June 08). Consumers Are Now Doing Most of Their Shopping Online. Retrieved March 07, 2017.
 Market Share Other; 13%

Costco; 17%

Walmart; 70%

Cohen, A. (2016, December). IBISWorld Industry Report 45291. Warehouse Clubs & Supercenters in the US.
Retrieved from IBISWorld.
 53%

Baer, J. (2016, February). 53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands.
Retrieved from Convince and Convert.
Our Plan
Create stronger
Revamp Business to Spark our
social media Business plan through
for relations
through social
In-Store
consumers media Advertising
 Consumer Social Media
Graphic Designers and Analysist

Contract 15 hours a week

$200,000

Sponsored ads and boosts

$500,000

Total Budget: $700,000

ROI: 57x more revenue

Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. (2017). Beyond likes and tweets: Consumer
engagement behavior and movie box office in social media. Information & Management, 54(1),
25-37.
Business Owners with Social Media

41.8%
Small business owners are important
segment for Costco
How to target Small Business Owners
In-Store Advertising
Poster and Banners
Receipt Advertising
Customer Engagement with Social Media
Thank you! How Often We Use Social Media
Member Retention
Market Share
Major Market Segments

Stock Drop Our Plan

Followers Millennials

Effectiveness of Social Media Customer Social Media

How We Use Social Media Business to Business Social

Media
How Our Competitors Use Social Media
In Store Advertisements