Xiaomi Inc

Nguyen Khanh Linh (Linda)

Student ID: M0545034
 Outline

1. Introduction of Company
2. Xiaomi Phone
3. Xiaomi MIUI
4. Business model
5. Xiaomi & its competitors
 1. Introduction
Xiaomi Inc. ( ) (Mi) is a privately company headquartered in Beijing, China.
Began its operation in August 2011 with Android based firmware MIUI .
Company product includes: Xiaomi Phones, laptops (Mi Notebook Air) tablets, wifi
network routers, Smart TV, power bank,etc
 1. Introduction
The company has over 8,000 employees.
Xiaomi sells its products in many countries: USA, Aus, India, Russia, Singapore etc.
Xiaomi is 4th world's most valuable technology start-up (US$46 billion).
After 4 years, Xiaomi is the 1st in China & 3rd largest smartphone maker in the world
(after Samsung & Apple).
Known as The apple of China.
The company's founder and CEO is Lei Jun,
China's 23rd richest person according to Forbes.
 Key products
Mi4 Mi5
1. MIUI
2. Mobile phones
Mi series
Mi Note series
Redmi series

Redmi Note pro Redmi Note 4 Redmi Note 5

Home entertainment
Mi smart TV
Table
Set top box ts MiPad

Software's
MIUI

Accessories
MiWiFi (network router)
MiPower Bank (external battery)
Mi Band (fitness monitor & sleep tracker)
2. Xiaomi phones

Source: https://www.slideshare.net/aryapamungkas/xiaomi-inc-bursting-wonder
 Xiaomis annual phone sales

Souce: https://www.techinasia.com/xiaomi-70-million-sales-stats-2015
 2. Xiaomi MIUI
Xiaomi phones run on the Android-based OS ROM called MIUI
MIUI (Me You I) developed by Xiaomi, based on the Android
platform
MIUI includes various features theming support Feb 2016,
MIUI ROM had over 170 million users worldwide
Mi App Store has crossed the 50 billion downloads on June
2016:
The peak download figure of 180 million per day with WeChat, QQ, and
Taobao
 Version History of MIUI
Version Date of release Notable change
MIUI V1 Aug 2010 Initial release
MIUI V2 N/A Redesigned user interface
MIUI V3 N/A Redesigned user interface
MIUI V4 April 2012 Added anti-virus
All Google Services were
MIUI V5 March 2013 removed from Chinese
Version
MIUI V6 August 2014 Redesigned user interface
MIUI V7 August 2015
MIUI V8 June 2016
Source: https://en.wikipedia.org/wiki/MIUI
 Xiaomi strategy analysis
1. Design:
Xiaomi is low-cost and high-end smart phone
High configuration, high cost performance, for enthusiasts.
Hardware and software are relatively consistent with the Chinese
habits
Xiaomi phone is mainly for some of the young people have two
mobile phones, the main role is to replace the cheaper that two
phones.

.
Xiaomi strategy analysis
2. Timing of entry (2011)

Market
Nearly two-thirds of the smartphone market are priced around $150
segment

Main competitors cheap price phone:

Nokia Windows Phone - Lumia 520 ($150)

Motorola: Moto E and G smartphone

Asus with ZenFone 4 and 5

Xiaomi entry to market with even lower price (Mi 1 with $133)
 3. Business Model

Xiaomi is a mobile internet company

Xiaomi earning profits from its software while others

companies such as Apple makes its profit on the
hardware.

Profit from selling apps, games and special

Android themes and Internet services on top
of its custom MIUI

Xiaomi has no retail stores. All of product sell through

internet.
Xiaomi vs competitors
Compare feature Xiaomi Mi5 vs competitors
 Smartphone market share 2011-2015

Souce: http://www.telecomlead.com/telecom-statistics/samsung-apple-huawei-lenovo-xiaomi-performed-2015-66927
 NEW STRATEGY CANVAS
"To be" Strategy Canvas
ELIMINATED REDUC E RAISE C REATE

HIGH
HIGH

Xiaomi
Samsung
iPhone
 Conclusion
Xiaomi phones and its software are not
radical innovation but with the development
of its technology, it can offer a high quality
with low cost and they would be able to
reach the top position in a few years time.
Thank you