Awareness Level of Energy

Drinks’ Side Effects

 Long Term Effects
• There are many long term effects of drinking energy drinks.
Addiction is one of them. Being addicted to anything is very
dangerous. When you try to quit drinking these drinks you will
experience withdrawal symptoms if you are addicted. Energy
Drinks must be taken properly because if not it can affect your
body. Energy drinks could also lead to cavities, kidney failures,
heart problems, skin problems, and other organ problems.
 Long Term Effects…
• Your heartbeat and blood pressure can also be effected by the
ingredients in energy drinks. The sugar will make them
skyrocket. Never use energy drinks during a physical activity.
The caffeine in your energy drink will leave a dehydrated
feeling. Don’t ever combine energy drinks with alcohol
because an energy drink is a stimulant and alcohol is a
depressant. The effect of combining the two could lead your
body into malfunction.
 Short Term Effects
• Drinking energy drinks also gives you some
short term effects these effects could include
moodiness, anxiety, palpitations, irritability,
trouble sleeping, and indigestion even with
small amounts.
 Psychological Effects
• If you were to drink energy drinks the
psychological effects that you might
experience would include; decreased memory,
increased alertness, and a head rush.
 Brand names
• RedBull
• Sting (PepsiCo)
• Booster
• Speed (Sheezan)
• Bomba
• Problem
– The purpose is to analyze the awareness level of
consumers at Iqra University regarding energy
drinks’ side effects.
• Purpose
– To assess how aware consumers are about energy
drinks, frequency of consumption, and the level of
awareness regarding the ingredients of energy
drinks and their side-effects.
 Hypothesis
• H0: Consumers do NOT have a high level of
awareness regarding side effects of energy drinks.
• H1: Consumers have a high level of awareness
regarding side effects of energy drinks.

• H0: Consumers do NOT assign a high level of

importance to the side effects of energy drinks.
• H1: Consumers assign a high level of importance
to the side effects of energy drinks.
 Methodology
• The data will be collected through primary
sources by surveying Iqra University Main/EDC
campus & secondary data from the internet.
• SAMPLING UNIT: The sample unit consists of
professionals & students at Iqra University, with
a consistent level of energy drink consumption.
• SAMPLE SIZE: A sample of 150 Consumer in
Iqra University will be drawn.
Results - 1
Result - 2
Result - 3
Result - 4
Result - 5
Result - 6
Result – 7
Result - 8
Result – 9
Result - 9
 Recommendation
• Energy drinks should be vigorously opposed before the
products become even more popular
• Health ministry should take actions in order to make
Consumer aware about the health hazards of the energy
drinks focusing particularly on the impact on underage
drinking
• Government should make a check upon the misleading
advertising campaigns and should take legal actions against
them.
• Campaigns should be encouraged in order to create
awareness about natural energy providers
 Conclusion
• Consumers are not aware
• Consumption is indifferent among gender, age,
and status
• Energy providing ability of a brand determines
how much the consumer is satisfied
• Consumer thinks it will cause abnormalities to
health but still says consumption is beneficial
Thank
You