1.

New consumption occasions

emerging
2. Increased packaged food
consumption
3. Demand for Traditional
packaged food
3. Demand for Traditional
packaged food
4. Increasing consumer focus on
value
5. Increasing focus on quality
and safety
Our Business of Fruits &
Vegetables, Milk & Milk products
& Oil contributes to

about 56% of total

food consumption
 Value Proposition
Benefits

Functional Emotional

Innova
Variety
tion
Trust Carin
g
Health
Deligh
Conve Freshn tful
nience ess Value
Safety Offeri
Nutriti
ngs
on
Herita
Quality ge
Consis Taste
tency
 Owning the space from Health & Wellness to Indulgence

Developing milk & milk products

Health &
for all consumer segments to meet
Wellness their nutritional needs

Own the guilt free indulgent/fun

Indulgence space for the exciting ways to
consume milk products

Reason to purchase Taste appeal

Expertise in these categories; which are in sync with evolving consumer trends

Basic Food/ Gut Filling Nutrition Basic Taste Indulgence Guilt free

Overall Wellbeing Preventive Social Pleasure Escape/Excitement

Differentiated Product Offerings

Value/ Imagery driver for the company
20
 Dine Out 12 1 Breakfast

Dinner At School
11 2

3 At Work
Special Moments 10

On the street
Refreshment 9 4

Consumption
Home 5
8 Fun occasion based
portfolio
Indulgence 7 6
Lunch
 Mother Dairy Future Portfolio Directions

Indulgence Naturally Healthy Better For You Fortified Functional

Currently about 95% of the total business is from Indulgence

& Naturally Healthy space.
Better for you and Functional Fortified likely to contribute
about 15% to 20% of the business next 5 years. 23
 Well defined objectives to support the value
spaces

Pure Nutrition Nutrition & Indulgence Guilt free

- Milk - Mother Dairy Milk Delights Range Indulgence
- (Flavoured Lassi, Misti Doi, Chach
- Ice cream range
etc.)
Impulse, Take
Home, Classics

Primary Objective: Primary Objective:

Fortress core values Establish Peripheral values
Pure, Trustworthy, Nurturing, Caring Contemporary, innovative, vibrant,
youthful
Secondary Objective:
Capture Peripheral Values through Secondary Objective:
execution (modern, youthful, vibrant etc.) Retain the filter of Core Values

Brand Mother Dairy 24

 New Value Spaces
ULTIMATE DAHI
We believe in making dahi
with love and care in pursuit
of the ultimate taste and
experience that will recreate
the flavour of authentic
homemade dahi. Our dahi is
proven to be the best in the
market for taste and
creaminess, just the way it
has been traditionally made.
CLASSIC DAHI ADVANCED DAHI SMART DAHI
We take the art and process of We live in a smart world. A
We take dahi a step further. We
creating the perfect dahi very world that is filled with smart
enrich dahi with friendly BB-12
seriously, we strive to perfectly phones, smart homes and
bacteria that helps in digestion
balance nutrition and taste. This smart gadgets. Everyone
and adds to fibre, making your
passion and commitment
tummy happy and healthy. Your wants to make a smart
motivates us to constantly
health, especially that of your choice. For the consumer
innovate our techniques. We
stomach, is at the top of our today, who is looking for
also enjoy watching you
priority list. With nutrition fitness without compromising
reinvent ways of devouring
packed into every spoon of on taste, Mother Dairy brings
a classic dish called dahi and in
dahi, we aim to deliver your you a smart choice - Smart
turn create brilliant new
daily dose of goodness. Dahi.
recipes.
Thank
You
 Components
Product market domain
of a strategy

Value proposition Action set

Strategy evaluation
1.Internal consistency
2.Esternal consitency
3.Flexibility
 Components
Product market domain
of a strategy

Value proposition Action set

Strategy evaluation
1.Internal consistency
2.Esternal consitency
3.Flexibility
 Components of a strategy
Product market domain
Strategy evaluation
1.Internal consistency
2.Esternal consitency
Value Action 3.Flexibility
proposition set

Three rules for strategy development

1. Be specific and detailed
2. Organise the information
3. Rule #1 for aspects to what you do not intend to do

Comprehensiveness and systematic approach to the invetory of actions

4. Achieved through using a generalised approach but covering the whole set of activities (porter
model of the value chain
 Strategy is about trade
Product market domain offs
Strategy evaluation
1.Internal consistency
2.External consistency
1. Imitate
Value Action 2. Fight
proposition set
3. Exit
4. new
3.Flexibility output
input
procurement finance marketing
Human resources sales
logistics
General management After sales
operations
Technology development

SCM Administrative core CRM