L O A D I N G

INTRODUCTION

FACTOR AFFECTING THE TREND OF

RAPID SERVICE GROWTH

NON-OWNERSHIP BROAD CATEGORIES

SERVICES BROAD CATEGORIES

CUSTOMER RISKS

CONCLUSION
 INTRO

DEFINITION OF SERVICES

-SERVICE ARE ECONOMIC ACTIVITIES OFFERED BY A PARTY TO

ANOTHER PARTY
-FOR EXCHANGE THEIR MONEY, TIME, AND EFFORT TO OBTAIN V
FROM ACCESS TO GOOD LABOUR AND PROFESIONAL SKILLS
-CREATE VALUE FOR CUSTOMER WITHOUT TRANFSER OF OWNER
 INTRO

SERVICE DOMINATE THE ECONOMY IN MOST NATION

4%
32%

64%
 INTRO

SERVICE DOMINATE THE ECONOMY IN MOST NATION

INTRO

MOST NEW JOB ARE GENERATED BY SERVICE

-NEW SERVICE ARE BEING INTRODUCE ALL THE TIM
-MANY NEW SERVICE, JOB ARE WELL PAID POSITION
FACTOR AFFECTING THE
TREND OF
RAPID SERVICE GROWTH
ADVANCED INFORMATION TECHNOLOGY
-GROWTH OF INTERNET
-FASTER AND MORE POWERFUL SOFTWARE
-DIGITAL OF TEXT GRAPHICS, AUDIO AND VIDEO

SOCIAL CHANGE
-RISING OWNERSHIP OF COMPUTER, CELL PHONE AND HIGH TECH
EQUIPMENT
-EASY ACCESS INFORMATION

GLOBALIZATION
-IMIGRATION

GOVERNMENT POLICY
-CHANGE IN REGULATION
-PRIVATIZATION

BUSSINESS TREND
-GROWING OF FRANCHISE
-IMPHASIS OF PRODUCTIVITY AND COST SAVING
-FOCUS ON QUALITY AND CUSTOMER SATISFACTION
 NON-OWNERSHIP BROAD
CATEGORIES

RENTAL GOOD SERVICE

-OBTAIN TEMPORARY RIGHT (eg. : BOAT)

DEFINE SPACE AND PLACE RENTAL

-RENTAL CERTAIN PORTION (eg. : AIRCRAFT SEAT)

LABOUR AND EXPERTISE RENTAL

-HIGHER TO PERFORM THAT CUSTOMER CANNOT OR CHOOSE NOT
THEMSELVE (eg. : HOUSEHOLD REPAIRS)

ACCESS TO SHARE PHYSICAL ENVIROMENT

-RENT THE RIGHT TO SHARE THE USE OF ENVIROMENT (eg. : TOLL

SYSTEM AND NETWORK ACCESS INCLUDING USAGE

-RENT THE RIGHT TO PARTICIPATE IN A SPECIFIC NETWORK
(eg. : TELECOMMUNICATION)
SERVICES BROAD
CATEGORIES

PEOPLE PROCESSING
-SERVICE DIRECTLY TO PEOPLE

PEOPLE PROCESSING
-SERVICE DIRECTLY TO PHYSICAL POSSESSION

MENTAL STIMULUS PROCESSING

-SERVICE DIRECTLY TO THE MIND OF THE PEOPLE(PHYSCOLOG

INFORMATION PROCESSING
-SERVICE DIRECT TO ENTIGIBLE ASSET
CUSTOMER RISKS

THE UNCERTAINTY INCREASE CUSTOMER PERSIVE RISK

THE RISK PERCEPTION INCREASE WITH THE RISK POSSIBILITY
OF NEGATIVE CONSEQUENCES

TYPE OF RISK

-FUNCTIONAL
(UNSATISFACTORY PERFORMANCE OUTCOME)

-FINANCIAL
(UNEXPECTED COST or MONEYTORY LOST)

-TEMPORARY
(WASTING TIME)

-PHYSICAL
(PERSONEL INJURY OR DAMAGE)

-SOCIAL
(HOW OTHERS THINK AND DIRECT)
 CONCLUSION

SERVICE REPRESENT AN IMPORTANT AND GROWING CONTRIBUTION

TO MOST ECONOMY OF THE WORLD AND SOCIETY.

THERE ARE MANY FORCE THAT ARE TRANSFORMING OUR ECONOMY

SERVICE HAS A UNIQUE CHARACTERISTIC THAT MAKE OT DIFFER FROM

PRODUCTS OR GOOD