Professional Documents
Culture Documents
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An Integrated Approach by Charlie Cook
Fifth Edition
FIGURE 1.1
Mission
Sets out why the organization
exists and what it should be doing.
Major goals
Specify what the organization hopes
to fulfill in the medium to long term.
Secondary goals
Are objectives to be attained that lead to superior
performance.
Immediate (Industry)
Macroenvironment National
Identify strengths
Quality and quantity of resources available
Distinctive competencies
Identify weaknesses
Inadequate resources
Managerial and
organizational deficiencies
Strategic Choice
Business
Functional
Global
Corporate
Cost leadership
Attaining, then using the lowest total cost basis as a
competitive advantage.
Differentiation
Using product features or services to distinguish the
firms offerings from its competitors.
Market niche focus
Concentrating competitively on
a specific market segment.
Multidomestic
International
Global
Transnational
Vertical integration
Diversification
Strategic alliances
Acquisitions
New ventures
Business portfolio
restructuring
Operational Business
Functional
General managers
Responsible for the overall (strategic) performance
and health of the total organization.
Operations managers
Responsible for specific business
functions or operations.
FIGURE 1.2
FIGURE 1.4
FIGURE 1.5
FIGURE 1.6