Professional Documents
Culture Documents
Class: Our film opening represents C1/C2/D social class groups mainly through
Amber who is portrayed from the C1 group. This is demonstrated by her popular
brand of trainers and the most up to date phone model she has.
Gender: The killer at the end of the film is revealed to be male which supports the
stereotype that males are the more violent sex and more associated with these
types of crimes, especially in the media today. Amber is a typical stereotype of a
young woman of how they are seen as being weaker and the less dominant sex. A
scene in our film opening demonstrates this when she sees the killer and screams
whilst running away.
Age: The main age range in our film is 16-21 which is in a similar age bracket to
our primary target audience. Amber s character supports one stereotype of a
teenager of being irresponsible through her naivety as she does not appear to
notice that she was being followed for a while. In addition, her first resort when
she felt she was in danger was to contact her friend through the use of her mobile
phone instead of the emergency services. The killer in our film opening is also
around these ages and stereotypically teenagers, especially teenage boys, are
known to enjoy playing violent video games. This can sometimes go on to
influence similar behaviours.
What kind of media institution might
distribute your media product and why?
Blumhouse Productions are an American film company. They have produced a number of
successful horror films such as Insidious, Sinister 'and The Purge franchises which
have grossed more than $2 billion at the worldwide box office. They are currently looking
at a 10 year first look deal with Universal Pictures.
For this reason we think that they would be best suited to distribute our film and really
benefit it. The films they have produced are in the same genre as ours so this shows they
are already familiar with the genre and have the knowledge to work with it. In addition
their audiences who have seen the successful films theyve produced are more likely to
be interested in seeing ours as they trust this company to support a worth seeing film.
The primary audience for our film is 16-30 year olds, this is a common target audience
for the genre of horror films especially ones that include teenage characters as ours
does. As the genre can often include a lot of explicit violence and gore it wouldnt be
suitable for anyone under the lower bracket. Due to this, we would classify our film with
an 18 certificate so that legally anyone under this age cannot view it in public as we
feel it would not be appropriate for them to be exposed to.
We feel that there is no particular gender who prefer horrors so we decided to aim our
film at all genders. A well known stereotype is that women tend to have a more
emotional response towards the horror genre and they experience the fear of what the
film aims to do. The male often acts as a protector and could comfort the female which
makes them feel masculine. In addition, we want to reach the widest possible audience
and attracting all genders helps to increase the audience consumption.
We expect that the majority of our audience will be in C1/C2/D social class groups. This
is due to the location used of a small village where a large proportion of the population
are middle and working class families and they can relate to this.
How did you attract/address your audience?
The slasher horror genre is becoming increasingly popular due to films like Scream who
introduced this sub genre. The current teenage generation are still watching this film,
even though the original is twenty years old, proving the success of this genre. In
addition the killer wasnt revealed until the end of the film which sustained the mystery
and kept the audience intrigued. We used this concept in our film as we know it has
been proven to be successful in other films.
The film begins with establishing shots which help to set the scene and make the
audience aware of the surroundings of the film. We also used close ups which
introduced characters and let the audience make a connection with them. In addition
the use of over the shoulder shots makes the audience feel as if they are following the
journey with the characters and makes them feel included.
We used haunting music to manipulate the audiences emotions and create a sinister
atmosphere which is what we aimed to create. The audience can tell that something
horrific is going to happen anytime soon. Furth more the use of very little dialogue
makes the audience feel more included in the experience as it if forces them to engage
more and pay more attention to every little detail.
What have you learnt about technologies
from the process of constructing this
product?
YouTube contributed significantly to my film opening as I used it both in my research and as a platform
for my product. It was influential of my work as I was able to access hundreds of thriller films and
specifically their openings which helped me get a framework of ideas. I have learnt how to upload
videos onto YouTube which I was unable to do before which is now a skill I have.
Blogger.com was the platform we uploaded all our work on to which was convenient as well as useful
as we could access it both at school and at home. Also everything was all in one place and it could
hold multiple media platforms. Previously I have never used a blog so it is now something I will able to
use in the future.
We used the software Photoshop to create our production logo, we found this to be a good software as
uploading images was easy as well as adding text and using all the other tools. With only having a
short time frame to do it, this was very helpful.
We used the camera on our iPhone 6s smartphone to film our opening, as the quality is good at 12
megapixels. We found this to be successful when filming our opening as the sound quality and footage
was clear and it made it look professional. Also using the smartphone was feasible when needing to
upload it onto the computer to create the final cut on an editing software. All we needed to do was use
a lead to connect it to the computer and then we had clear, easy access to all our clips.
We used Power Director to do all our editing. At first I struggled to use it as I hadnt used it for a long
time, however I asked other students in my class to help me. We found the software quick and easy to
use, we could add sounds and special effects at the click of a button and easily delete and re-do parts.