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Rhetorical

Appeals

Ninth Grade English


Ms. Inglefield
February 22nd and 23rd
1. Copy sentence

Grammar Grabber
2. Fix punctuation &
caps
3. Label S &V &
DO/PN/PA
4. ( ) prep phrases
5. Highlight modifiers
in writing an argument students use

rhetorical appeals for audience appeal


AGENDA
Learning Outcomes
Cornell notes on Rhetoric
Advertisement Activity
Create your own Advertisement
Kahoot!
Learning Outcomes
I can define rhetoric and explain
three rhetorical appeals.
I can identify rhetorical appeals in
an advertisement.
I can create my own advertisement
using rhetorical appeals.
Cornell Notes: Rhetoric
Rhetoric is the technique or study of
communication and persuasion.

What is You use three rhetorical appeals when you are


Rhetoric? making an argument.

When analyzing an argument, there are three


things to consider:
o Speaker: Who is conveying the message?
o Audience: Who is receiving the message?
o Message: What is being argued?
Cornell Notes: Rhetoric

What are Ethos


Ethos: Ethics
the three
(Right vs. Wrong)
Rhetorical
Logos: Logic The Rhetorical
Appeals?
Pathos: Emotions Triangle
(Passion)
Pathos Logos
Ethos: Ethics
The speaker proves that they are
trustworthy. Establishes personal
What is credibility
Ethos?
The speaker is using ethos if:
He/she uses appropriate language.
He/she is fair and unbiased.
He/she introduces their expertise,
experience, or degree.
Ethos: Example

A credible expert (a dentist) recommends that the audience


should buy a specific product (toothpaste).
Pathos: Emotions (Passion)

The speaker attempts to bring out


What is an emotional response from the
Pathos?
audience.
Pathos: Emotions (Passion)

How do The speaker is using pathos if


you he/she uses:
identify Meaningful language or an
pathos? emotional tone.
Personal testimony.
Emotional stories and examples
Pathos: Example

Societal pressure to be attractive makes you (the audience)


want to brush your teeth with Klean toothpaste.
Logos: Logic

The speaker uses logical


What is
Logos? reasoning to support his/her
argument.
Logos: Logic
The speaker is using logos if
How do he/she uses:
you Facts or statistics
identify
Logos? Historical references
Historical or literal analogies
Logos: Example

A scientist provides the audience with logical facts


that prove Klean is the best choice of toothpaste.
With Identifying Rhetorical Devices in
your Advertisements
table:
On your whiteboard:
Identify which rhetorical appeal is
being used in the advertisement.

There might be more than one appeal being used.


Try to identify as many as possible.
Advertisement #1
Advertisement #2
Advertisement #3
Advertisement #4
Advertisement #5
Advertisement #6
Create your own advertisement

1. Choose a picture from your bin


Glue that picture to a white piece of paper
2. Create an advertisement for the picture your group
chose.
Your advertisement must include at least two rhetorical
appeals
On the back of your paper, explain what appeals
you used and how it contributes to your
advertisement.
Kahoot!

On your phone, go to:


https://play.kahoot.it/#/k/9adce337-f05
e-4a81-bfe5-0f3c8d29ce53

Enter game pin:

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