Company Description

Noodle Nicks House of Mac

2115 Holiday Inn Dr,

Jackson, MI 49202

7,582 square feet

Our mission is to satisfy the

Mac n Cheese needs of all
people.
Products and Related Services
See menu
Target Market

Demographics

Age and gender dont matter, everyone is welcome.

Geographics

Nature of Location - Central location; close to the highway

Area Served - Jackson county and surrounding communities

Market Size and Trends
From 1970 to 2015, the restaurant industry has grown by over 660 billion
dollars, and is projected to grow as time goes on.

Restaurants are the second largest private sector employer, with a workforce
of 14 million.

There are currently over 600 thousand restaurants in the United States.
Industry Analysis
We are in the service economic sector.
The total sales in the food/restaurant industry is $709.2 billion in the
U.S.
The average cost of a restaurant meal is $12.75.
The restaurant industry is important for opening up job opportunities
Restaurant revenue grew by 1.71% in 2015
Competition
Yen King, Red Lobster, Fazolis, Olive Garden, Aka Sushi, Bob Evans, Big Boy,
Wing Street, Panera.

Our prices are comparable to Yen King, but lower than Red Lobster.

We represent 10% of the market.

New restaurants could open up around our location, so to prevent competition

we could create more deals for our Mac n cheese. (Monopolistic competition.)
Marketing Plan and Sale Strategy
Different types of Mac n Cheese

Side dishes

Appetizers

All products will be moderately priced

Friendly environment that will make customers want to come back

Advertisement: social media, billboard in front of restaurant, business cards

Operations
Work Hours are Monday-Friday 12-10P.M.
Saturday 12-12 A.M.
Sunday 12-8 P.M.
Employees must be graduated from high school
Employees must learn to cook, use the cash register, clean the
kitchen, and know how to open and close the restaurant.
Management and Organization
Key employees are the managers.

All employees must be friendly, have good social skills and be enthusiastic.

Employees could potentially receive bonuses.

Manager - $60,600 per year

Assistant Manager - $50,000

Waiters/Waitresses - $5.01 per hour plus tips

Hosts/Hostesses - $8.50 per hour

Chefs - $15 per hour

Financial Data and Projections

Building costs: $299,000

Household income: $41,000

Population: 20,887
Long Term Development
In the future, we wish to expand internationally and meet the Mac n Cheese
needs of the entire world.

Advertising, make money, allow franchises

Possible risks could be more restaurants opening near us.

Our strategies to meet these are creating deals on our food.