PROJECT REPORT

ON
CONSUMER PERCEPTION TOWARDS
PRAGATI MILK

SAGAR MANTHAN SAHOO

Reg no:1506284072
ASTHA SCHOOL OF MANAGEMENT
 OBJECTIVES
To determine Consumers perception towards
Pragati milk.

To Study the effectiveness of service offered by

Pragati Milk. (Quality, Price, Door delivery)

To know the awareness level of the Pragati

Milk.

To understand and study the impact of

competitors on consumers of Pragati milk.
RESEARCH METHODOLOGY
Questionnaire
PRIMARY Personal interaction
DATA

Company Websites.
SECONDARY Related Information
DATA from Internet.
Company Reports.
 SAMPLING PROCESS

Population: Consumers from the Bhubaneswar city.

Sampling frame: Nayapali,Rasulgarh,Kalpana areas in

Bhubaneswar.

Sampling unit: Consumer, Professionals.

Sampling size: 100 units.

:
Sampling method: Random Sampling.
The measurement and evaluation of the data is
done using statistical tools and techniques such as:-

Simple percentage method.

Graphical representation Using data code sheet
 DATA
1)How do you come to
ANALYSIS
know about Pragati
2)Which brand of milk
you are consuming?
milk?

18 Friends & 5% Pragati

others 15% 30% milk
50 Banners & Omfed
32 Newspaper Milk moo
Television 50% Others

Analysis: Nearly 50% of respondents came to know Pragati milk by

friends and others, 18% by T.V and 32% by both banners and news
papers.
Analysis: Out of the 100 respondents 30 are consuming Pragati
milk, remaining 70 are using other brands like Omfeed (50), Milk
moo (15), and 5 others.
 3) What is your opinion about 4) Which of the following factors
Pragati Milk price? influences to choose the brand?

20%
11% Quality
Average 12%
Cheap Taste
18% 55%
62% Costly 22% Price

Availabilit
y

Analysis: 62% of respondents feel Pragati price is average, 18%

feels it as cheap and remaining 20% feels it as a costly.

Analysis: The quality factor of 55%, taste factor 22%, price 12%
and availability 11% influences in choosing the brand.
 5) Totally are you satisfied with
Pragati Milk?
Neither
satisfied
20%
nor
47% dissatisfied
Satisfied
33% Not
satisfied

Analysis: 47% of respondents neither satisfied nor dissatisfied

with Pragati milk where 33% of them are satisfied remaining 20%
not satisfied.

Interpretation: about 67% of them are not completely satisfied

with Pragati milk. 33% are totally satisfied
 FINDINGS
The customer awareness level towards Pragati milk is
excellent because all the 100 respondents are aware of
it.

From the aware respondents 30% of respondents are

using Pragati milk.

Factors like Quality, taste and price influences more

while choosing a brand respectively.
 SUGGESTIONS
The Pragati brand having trust in the market where
it operates and still the market is open for acquire,
Company may take advantage of it through
advertisements,consumer awareness program.

The company may convince consumers that due to

fat & thickness of Pragati milk and that is good for
health through advertisements/banners.

The company may keep one employee as

Consumer Relationship Executive. Who will co
ordinates between consumers and company and also
with retailers who may promote Pragati milk effectively
on regular basis.
 Continue

Like Bhubaneswar city Company may open Coin
milk parlors at suitable places.

It will be better if the company takes some

necessary actions to reduce the unavailability
milk products.

In addition to above these company can have

close watch on consumers to know their changing
needs and wants. And also on competitors for
benchmarking.
 N K
H A
T O U
Y