Two ways of acquiring new technology.

Develop it or purchase
it. The second way is also called technology transfer. It is process
for the wide application and utilization of technology by one or
more users

Horizontal Technology Transfer

Vertical Technology Transfer
(Or)

International Technology Transfer

Regional Technology Transfer
Cross-Industry or Cross Sector Technology Transfer
Inter Firm Technology Transfer
Intra-Firm Technology Transfer
Seller Capabilities
Buyer
Technology Gap
Technology Package
Bridging Agencies
Operational Environment

General Knowledge
System Specific Knowledge
Firm Specific Knowledge
The Passive Mode
Semi Active
Active

Technology
Technology Base User
Information

Publication Primary innovator for

Computerized Data Base application of
Personal Contacts technology

Technology Transfer CHAMPTION AND

Agent HIS TEAM

Secondary Innovator for Primary Innovator for

application technology application technology
General Channels
Reverse Engineering Channel
Planned Channel
Licensing
Franchise
Joint Venture
Turnkey Project
Foreign Direct Investment
Technical Consortium and joint R & D
 Lum-sum Payment
Fee
Royalties
Percentage Rule
Industrial Norm
Return on R& D
Return on Sales

TT to be successful, it requires the existence of infrastructure,

including facilities, equipment and personnel and a transfer team.
These teams are called Maestros of Technology.
Complicated technology requires two teams. One at the source
and another one at receiving end of the technology. Each team is
led by a champion and consists of a number of specialists,
depending on the complexity of the technology and size of the
project
 The smaller the team, the better
People work best in an atmosphere of trust and healthy
competition
Building team work and motivating the team members are
critical
The chain of the command and communication channels should
be well understood by all
Success is largely dependent on the quality of the people
selected to perform the tasks