Professional Documents
Culture Documents
STRATEGIES
MCS are the tools to implement strategies.
Strategies differ between organisations.
Controls should be tailored to suit the
specific strategies.
Different strategies require different task
priorities, different key success factors &
different skills, perspectives and behaviors
Strategies are plans to achieve
organisational goals.
Goals can be Profitability, Maximising
shareholder value etc
Strategy describe the general direction in
which an organisation plans to move to
attain its goals.
Firms develop their strategies by matching
the core competencies with industry
opportunities.
Strategies can be found at 2 levels
Strategies for the whole organisation
Strategies for business units within the
organisation
Strategy Key strategic Generic Primary
level issues Strategic Org. levels
Options involved
Corporate Are we in the Single Ind Corporate
Level right mix of Office
Related
industries? diversification
What ind Unrelated
should we be diversification
in?
Business What should Build, Hold, HO & BU
Unit be the mission? Harvest, Gen Mngr
Level Divest
How to realise Low cost, BU Gen
the mission? Differentiation Mngr
Environmental Internal Analysis
Analysis
Tech know-how
Competitor
Production Know-how
Customer
Mktg. Know-how
Supplier
Distr. Know-how
Regulatory
Logistic Know-how
Social / Political
Fix internal
competencies with
external
Opportunities
Firms Strategies
Corporate level strategy
New Entrants
Competitors
Substitutes
Rivalry among existing competitors:
Product
Manufacturing Mktg & Sales Service/Logistic
development