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  • Maruti Suzuki: Count On Us

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    Maruti Suzuki is a joint venture between Maruti and Suzuki that launched India's first mass production car, the Maruti 800, in 1983. It has since grown to become the leading automobile manufacturer in India, selling over half of all cars in the country and exporting over 500,000 vehicles globally. Maruti Suzuki offers a wide range of affordable vehicles catering to all budgets, from entry-level models like the Maruti 800 and Alto to premium SUVs like the Grand Vitara. It has a strong nationwide sales and service network covering hundreds of cities and towns across India.

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    MARUTI SUZUKI

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    Maruti Suzuki is a joint venture between Maruti and Suzuki that launched India's first mass production car, the Maruti 800, in 1983. It has since grown to become the leading automobile manufacturer in India, selling over half of all cars in the country and exporting over 500,000 vehicles globally. Maruti Suzuki offers a wide range of affordable vehicles catering to all budgets, from entry-level models like the Maruti 800 and Alto to premium SUVs like the Grand Vitara. It has a strong nationwide sales and service network covering hundreds of cities and towns across India.

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    178 views20 pages

    Maruti Suzuki: Count On Us

    Uploaded by

    tarungoyal97
    Maruti Suzuki is a joint venture between Maruti and Suzuki that launched India's first mass production car, the Maruti 800, in 1983. It has since grown to become the leading automobile manufacturer in India, selling over half of all cars in the country and exporting over 500,000 vehicles globally. Maruti Suzuki offers a wide range of affordable vehicles catering to all budgets, from entry-level models like the Maruti 800 and Alto to premium SUVs like the Grand Vitara. It has a strong nationwide sales and service network covering hundreds of cities and towns across India.

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    of 20

    MARUTI SUZUKI

    COUNT ON US
    INTRODUCTION
     Joint Venture between Maruti and Suzuki

     On December 14, 1983 that MUL launched the first Maruti


    vehicle - the Maruti 800

    In 1984 Maruti Omni was launched

    In 1985 gypsy was launched

    In 1987 first lot of 500 cars exported to Hungary

    Maruti was awarded engineering export promotion council for


    three consecutive years
    MARUTI SUZUKI TODAY
    • More than half the number of cars sold in India wear a Maruti Suzuki
    badge.

    • Maruti is subsidiary of Suzuki Motor Corporation Japan.

    • Produced and sold over 7.5 million vehicles in India and exported
    over 500,000 units to Europe and other countries
    PRODUCT RANGE…
    Full range of cars- from entry level to Sports Utility vehicle

    .Maruti 800
    .Alto to stylish hatchback Ritz
    .Omni
    .Gypsy
    .A-star
    .Swift
    . Wagon R
    . Estilo
    . Swift Dezire
    . SX4
    .Sports Utility vehicle Grand Vitara
    Full range of cars- from entry level to Sports Utility vehicle
    Maruti 800 PRODUCT
    Wagon R RANGE…
    Maruti Swift
    Maruti 800 STD BS .
    WagonR Lx Swift Lx
    III WagonR Lxi Swift Dzire
    Maruti 800 AC BS III
    Omni Versa Grand Vitara
    5 seater Omni 5 seater Grand Vitara Lxi
    8 seater Omni 8 seater Grand Vitara Vxi
    LPG Omni

    Maruti Alto Ritz Gypsy


    Alto Lx
    Alto Lxi

    Maruti Zen A-star SX4


    Maruti Zen Lx
    Maruti Zen Lxi
    Maruti Zen Vxi
    PLACE
    • Built a strong sales network of 600 outlets

    • Spread over 393 towns and cities

    • Provide maintenance support to customers through 2628 workshops.

    • Spread over 1200 towns and cities


    PRODUCT LIFE CYCLE
    1993 1999

    2004 2006
    FAMOUS T.V. COMMERCIALS
    Papa kya kara,
    petrol khatam hi
    nahin honda!!!!!
    Vision and Core Values
    Innovation leadershi
    and Creativity p

    Fast, Flexible, Networki


    & Fast Mover.
    ng

    Customer
    satisfaction
    Maruti
    MARUTI SUZUKI
    MARKET SHARE
    MARUTI
    HYUNDAI
    HONDA
    TATA
    TOYOTA
    FORD
    MAHINDRA
    MARUTI 800

    • Maruti 800, till 2004 was the india largest compact ever

    • It is a leading four – wheeler automobile manufacture in


    south asia

    • Expected price is approx. 2lakhs

    • Target audience – Lower middle class family


    KEY SUCCESS FACTORS
    1. The quality advantage

    2. One stop shop

    3. Technological advantage

    4. The low cost advantage cost


    RANGE OF CARS :

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