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)Efficient Consumer Response (ECR
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The Voluntary Interindustry Commerce Standards
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Groups and Principle 1: Segment Customers Based on The Service
Needs of Distinct Groups and Adapt The Supply Chain to Serve
These Segments Profitably.
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Principle 2: Customize The Logistics Network to the Service
Requirements and Profitability of Customer Segments.
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Principle 3: Listen to Market Signals and Align Demand Planning
Accordingly Across The Supply Chain, Ensuring Consistent
Forecasts and Optimal Resource Allocation.
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Principle 4: Differentiate Product Closer to The Customer and
Speed Conversion Across The Supply Chain
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Principle 5: Manage Sources of Supply Strategically to Reduce The
Total Cost of Owning Materials and Services.
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Principle 6: Develop a Supply Chain-Wide Technology Strategy That
Supports Multiple Levels of Decision Making and Gives a Clear
View of The Flow of Products, Services, and Information.
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Principle 7: Adopt Channel-Spanning Performance Measures to Gauge
Collective Success in Reaching The End-User Effectively and
Efficiently
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Anderson, D. L., Britt, F. E. and Fvere. D. (1997), The Seven
Principles of Supply Chain Management, Supply Chain
Management Review, Issue Spring. pp. 12-23.