Professional Documents
Culture Documents
Customer Success
Excellence
Innovation
Teamwork
Openness
Upper Class
Middle
Class
Lower Class
Demographics
Age People of all ages like to wear clean clothes
Market Challenger
Maintains this status while
attacking leading brands
constantly
Branding & Packaging
Brand Name Brite
Slogan
Brand Positioning All types of
fabric
BRITE at
Growth stage
SWOT Analysis - Strengths
Workforce or the employees of the
company.
Innovation.
SWOT Analysis - Weaknesses
Weak IT infrastructure
IT system does not support e-
commerce
SAP implementation will
overcome this weakness
SWOT Analysis - Opportunities
Low growth industry
Has the opportunity to increase
their market share by promoting
it more using different strategies
SWOT Analysis - Threats
Very strong competitors -
Unilever and P&G
Conclusion
Company should increase
promotional activities to increase
market share.
Better brand management
required.
Need to show the effectiveness
of Brite on clothes in