Professional Documents
Culture Documents
Lesson 6 Partners
Key Value Custome
Key activit proposit Customer r
partner ies ion relationsh segment
s ips s
Key
resources
pl e Channels
am
Ex
Cost
structure Revenue
streams
-2-
-3-
Key Partners
Key
resource Channels
s Reward:
pl e
am
Cost
structu
re
Ex
Revenue
streams Impact:
-4-
Partnership Consideration Joint Ventures
Key Value
Key Customer
partners
activiti propos
relationsh Customer Risk:
es ition segments
ips
Key
resource Channels
s Reward:
pl e
am
Cost
structu
re
Ex
Revenue
streams Impact:
-5-
Partnership Consideration Co-opetition
Key Value
Key Customer
partners
activiti propos
relationsh Customer Risk:
es ition segments
ips
Key
resource Channels
s Reward:
pl e
am
Cost
structu
re
Ex
Revenue
streams Impact:
-6-
Partnership Consideration Traffic Partner
Key Value
Key Customer
partners
activiti propos
relationsh Customer Risk:
es ition segments
ips
Key
resource Channels
s Reward:
pl e
am
Cost
structu
re
Ex
Revenue
streams Impact:
-7-
Partnership Consideration Supplier
Key Value
Key Customer
partners
activiti propos
relationsh Customer Risk:
es ition segments
ips
Key
resource Channels
s Reward:
pl e
am
Cost
structu
re
Ex
Revenue
streams Impact:
-8-
Partnership Identification
Explanation of why this
Insert Visual example partnership was chosen
of your potential
partners
ple
am
E x
Insert Visual example
Explanation of why this
partnership was chosen
of your potential
am Venture
pl e
am
Ex
Explanation of the data
- 12 -
Research Partner Evaluation Google
AdWords
e
New Entry (Insurgent)
Substitution Products
pl
am
Ex
Key Regulatory Trends
Trends Technology Trends
Social/Cultural Trends
Socioeconomic Trends
Impact of External Environment
(See BMG pg. 196-208)
e
Needs/ Demands
l
Forces
p
Market Issues
m
Switching Cost
Rev. Attraction
a
Ex
Tools (IBIS,
ple
SpyFu, Google
am
Ex
Trends, etc.)
External
Environment
- 16 -