THREE LEVELS OF STRATEGY

Corporate level strategy

Business unit level strategy

Functional level strategy

Rs 868 Crores
CORPORATE LEVEL STRATEGY
Corporate level strategy is fundamentally concerned with the selection

of business and development of business

Which businesses should we be in?

Creating value for business by

Ensuring that the business is successful over long term

Developing business units

Managing their portfolio of their business

BUSINESSUNITLEVELSTRATEGY
At business unit level it is more about developing and sustaining a
competitive advantage
Its deals with
Positioning the business against rivals
Anticipating changes in demand and technologies and adjusting the
strategy to accommodate them
Michael porter identified three generic strategies
Cost leadership
Differentiation
Focus
FUNCTIONAL LEVEL STRATEGY
Functional level of the organization is the level of the

operating division and departments

o Marketing

o Human resource

o Finance
FINANCIAL FAILURES
 Pakistan Cricket Board has run out of cash and is
striving to cope with huge losses say sources
Karachi: The financial crisis in the Pakistan Cricket
Board (PCB) seems to have deepened to the extent that it
is yet to pay the match fees and bonuses to the
players..
HUMAN RESOURCE
 Dhonis tips to leadership
This has been included in curriculum of some management schools
recently

1. We should be a performer and we should demonstrate the same to

our team. Performance is itself the most effective communication
down the line.

2. Leader has to be humble in way to consider part and parcel of the

team and not above the team.

3. Give genuine respect and trust to the team members.

4. Allow them to experiment and take risk.

5. In case of failure, encourage him / her to introspect and do it next

time with more vigour and better planning.
 6. Make every one in the team feel that , even though we are

leaders, we are just one among them.

7. We should also believe in the ones who failed in the Team. At

crucial times a team member who was not able to deliver might do

miracles.

8. As a leader, be calm in extreme situations and lead the team from

front.

9. Share the credit of success with your team members and praise

them in public.

10. Above all believe in every member in the team.

MARKETING
Money made depends on the events held during a
year

According to forbes magazine "Most sponsorship and

broadcast rights come from India, and Indian tours make
foreign boards rich.
THANK YOU