Professional Documents
Culture Documents
9 fruit nutrients
AD AGENCY
JWT ad agency
Natural
Fresh
Company: Dabur
Launch: 1996
Natural, no preservatives
Natural
No added preservatives
Product of Dabur
Attractive package.
BRAND AMBASSADOR
AD AGENCY
Logo :
AD Agency: Encompass Events
Advertiser: GlaxoSmithKline Consumer
Health Care India
Brand Name: Women’s Horlicks
Chief Operating Officer: Ranjit Raina
Head Office: Mumbai
TELEVISION CHANNELS
Medium used: Print, Magazines and TV.
Recommended by WHO
HEMOCAL nutrient
Chocolate flavor
Television promotion
Print ad
Websites & Web banners
Email marketing
Public relation
Radio
Direct marketing
Promotion
Telemarketing
Outdoor Marketing
Packaging
TELEVISION CHANNELS
This commercial is advertised on Zee TV, Star
Plus, Discovery and Cartoon Network. The
company has largely targeted urban children.
UNIQUE FEATURES
Chocolate flavor.
Oldest brand.
Sania Mirza brand ambassador for bournvita
L’il Champs.
COMPETITORS
Horlicks
Complan
Boost
Milo
COMMERCIAL AD
Bournvita Nature and Science
Sushant Gawali
M – 3010
FEATURES :
Engine
- 223 cc engine to increase performance
- Top speed of 126 km/h ( 60km/h in 3.7 sec.)
- PGM-Fi system equipped with high-tech sensors
FEATURES :
Colors:
HH Karizma ZMR is available in five colours –
Panther Black
Sports Red
Vibrant Blue
Moon Yellow
Pearl White
BRAND AMBASSADOR
AD AGENCY
Some Key People:
Piyush Pandey
Executive Chairman & National Creative
Director, India & South Asia
S. N. Rane
Co-executive Chariman & COO,
India & South Asia
Pratap Bose
CEO Ogilvy & Mather, India
Managing Director South Asia
TELEVISION CHANNELS
Hero Honda advertise its TV commercial on:
UTV, MTV, Star Sports, Ten sports, Star Plus,
Zee TV, Star Plus, etc.. The company has largely
targeted Youngsters.
UNIQUE FEATURES
BAJAJ Pulsar
Yamaha R15
Yamaha Fz
Yamaha Fazor
TVS Apache
TV COMMERCIAL…
COMPARISON…
Reviews:
Karizma has a better handling
Pulsar is faster
Karizma has a better sporty look
Pulsar is low in price
FEATURES :
Engine
- 220 cc oiled cooled engine
- Top speed of 144 km/h (60kmph in 4.4 sec)
- Exhaust TEC to beef up/down power
FEATURES :
Design And Comfort
- Full fairing with mounted mirrors and attractive
headlamp
- New console meter
- India’s first bike to have a rear disc brake
FEATURES :
Colors:
Bajaj Pulsar 220 is available in four colours –
Midnight Black
Cocktail Wine Red
Plasma Blue
Misty Grey Silver
BRAND AMBASSADOR
AD AGENCY
Ad Name: The Fastest Indian
Advertising Agency: Ogilvy & Mather,
Mumbai, India
Group Creative Director: Abhijit Avasthi
Yamaha R15
Yamaha Fz
Yamaha Fazor
TVS Apache
TV COMMERCIAL…
S
P
A
R
K
FEATURES :
Natural Health Drink
No added colors
No added preservatives
Herbal and effective for Diabetic Patents
TARGET AUDIENCE…
Youngsters
Sports persons
Senior Citizens
POSITIONING
Schools and College's canteens
Sports Complex
Near running tracks and play grounds
SPARK AD…