Presented To : Mam Sumaira Aslam

Presented By : Laiba Rauf & Shehla Khalid

FOUNDED IN 1953 BY:
MR.BERNARD ASHLEY,
MRS.LAURA ASHLEY
Business Nature:
Designing and manufacturing
For home and fashion
Segments
 KEY PERSONNE

Sean Anglim
Chief Executive Officer, Executive Director
Chief Financial Officer, Joint Chief Operating Officer
Nick Kaloyirou
Joint Chief Operating Officer
Meng Poh Sit
Executive Director
Sai Hup Fong
Joint Company Secretary
THE COMPANY'S BUSINESS

The Furniture product category

The Home Accessories product category
The Decorating category
The Fashion category
Laura Ashley hotel.
 CONTACT DETAILS

Address:

Design Centre
27 Bagleys Lane Fulham NEWTOWN SY16 1DZ
United Kingdom
Website:
www.lauraashley.com/
IMPORTANT DATES
Future events
There are no future events available.

Past events
Final dividend payment date 27 October 2016

AGM
12 October 2016
Final ex-dividend date 06 October 2016

Final results 17 August 2016

Interim dividend payment date 08 July 2016

Interim ex-dividend date 16 June 2016

Interim results 23 March 2016

EXPANSION 19861989

Phase of Growth
Series of Acquisitions
Extended Product range
Internal expansion
Increased Capacity
EMERGING PROBLEMS 19901991

Massive Overproduction
Losses
Late delivery to Retail stores
Rising Interest rate
THE IVERSON ERA

Appointed as Chief Executive in 1995.

Retail store experience
Restructure Laura Ashley s Manufacturing
Redesigned Processes
Decision-making centralized
THE IVERSON ERA

Standardized Procedures
Unprofitable Businesses sold
Smaller shops closed
Tight cost Control
Making All the above mentioned things right
RETRENCHMENT:

NOVEMBER 1996APRIL 1998

Stores closed due to cost reduction
Reducing Inventory
13 percent share sold to Jusco.
KEY PROBLEMS FACING LAURA ASHLEY

Complexity Of the Business

Garment Design
North American Expansion
 RECOVERY PROGRAM

Implemented three phase recovery plan:

1. Stabilize the Business
2. Improve the Profitability of the Business
3. Grow the Business
EQUITY

Investment Need
Opportunities
Additional Equity for Business health
Equity is necessary to implement recovery plan
CONCLUSION

Focused on Overheads
No clear line of accountability
Unproductive & demotivated culture
Late Delivery