NEW DIGITAL SERVICE, MOJA FIRMA & 10-YEAR ANNIVERSARY PROMOTION

COMMUNICATION PLAN AND MEDIA REPORT,

AUGUST - NOVEMBER 2016
 Telenor
safe
BUSINESS CONSUMER

Free monthly subscription Free monthly subscription

Whole Business base Whole base, Post + Pre
Activations via SMS + Landing Page Activations via SMS + Moj Telenor App.

BUSINESS CONSUMER

Only for users of all Moja Firma TPs*

Automatically activated after activation Not available for Consumer segments
of TnSAFE

Available within business offer

 First stream will be communicated both externally and
internaly, focusing on a new digital service and features.
KEY MESSAGES ACTIVITIES

Telenor provides all Telenor Press releases

customers with new digital service
Telenor Safe. Feature articles placed in targeted
media (lifestyle and IT media)
Telenor Safe is not just anti virus.
This is digital service offering Blic Saveti
features that keep you safe on Interviews
Internet.

We are one step closer to our DSP WoW article

2020 goal by including new digital
service to our portfolio Telenor FB@Work posts (TnSafe features)
Safe LED screen

Telenor Serbia is the first on the Nomination for Global WoW

market and in Tn Group providing
its customers with this kind of
digital service.
 Second stream will focus on Moja firma offer including Telenor SAFE key
messages

KEY MESSAGES ACTIVITIES

New Moja Firma packages offer Press releases

bussines customers full cost control,
answering all their business Blic Saveti
communication needs.
Interviews (focusing on Telenor
Telenor business customers are given Safe and Telenor Space
with new digital service Telenor Safe
and 10GB of dedicated free data. Feature articles

We are one step closer to our DSP
2020 goal by including new digital
service to our portfolio Telenor
Safe.
LED screens (ATL campaign)
WoW article (focusing on Telenor Safe,
second comms layer commercial
campaign)
MEDIA REPORT

PERIOD 19 September - 7 November, 2016.

Influential dailies, business magazines, IT magazines, web

MEDIA portals

ITEMS Total no. of items 28

INFLUENTIAL DAILIES first stream
Nedeljnik

Beta agency

Veernje Novosti
INFLUENTIAL DAILIES - first stream

Blic Kurir Blic

INFLUENTIAL DAILIES second stream

Danas Blic
MAGAZINES - first and second stream*

Esquire Newsweek

*Communication in magazines was focused mostly on Telenor safe

MAGAZINES second stream

Svet kompjutera
Biznis Magazin

Nedeljnik
WEB PORTALS first stream
novosti.rs personalmag.rs pcpress.rs

instore.rs
WEB PORTALS first stream
benchmark.rs
WEB PORTALS first stream
netokracija.rs
WEB PORTALS first stream

gmbusiness.biz kamatica.rs

instore.rs
WEB PORTALS second stream

bizlife.rs

ekapija.rs

gmbusiness.biz
appendix

Total media report in Word document: