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Business Plan

Athari Shoecare
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Athari Shoecare?

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Lets begin....

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Visi

Sebagai tempat pelayanan sepatu dengan m


engedepankan kualitas dan kenyamanan unt
uk pelanggan yang tetap berlandaskan Qura
n dan Sunnah

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Misi

Melayani pelanggan seperti kita ingin dilayan


i/diperlakukan do no harm! (BHP banget,
mantap! )
Meningkatkan kualitas SDM secara skill dan
spiritual

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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ANALISIS SWOT

- Dukungan dana - SDM terbatas


- Waktu pengawasan terb
- Tarif bersaing atas
- Lokasi sulit dijangkau

- Kemajuan akses infor - Kompetitor sejenis di K


masi & pengiklanan digit ota Bandung
al

-Copyright
Daya beli masyarakat
2005 by South-Western, a division of Thomson Learning. All rights reserved.
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Analisis Pesaing dan Peluang Pasar

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Grand design

Jam buka: 10.00 - 20.00 (1 shift?)


Marketing:
1 neon box 2x1 meter backlight depan belakang 3,4 juta
Front office
Lemari tempat penyimpanan sepatu di depan 1 juta
Meja di depan lemari dan kursi ada di rumah
Plastik ???
Kaki 3 750 rb

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Grand design

Shoe office
1-2 meja + 3-4 kursi.
Alat alat cuci sepatu
Rak sepatu nempel di dinding

Cat?? Pure black? Atau cerah


Lampu neon yang banyak eye-catching

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Manajemen Sumber Daya Manusia

PR!!!

Rekruitmen pegawai kriteria?

Penetapan jabatan & gaji

Kontrak kerja, tata tertib punishment & reward

Upgrading skills pegawai


Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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Kriteria Pegawai

Islam, menjalankan salat 5 waktu berjamaah


Pria, 17-25 tahun, baik menikah/belum
Tidak merokok
Jujur dan loyal
Bersedia menjalankan tata tertib yang berlak
u
Rekruitmennya gimana? Cari pegawai scr ak
tif melalui iklan dll atau sekitaran kenalan/ker
abat?
Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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Penetapan pegawai

Jumlah pegawai yang dibutuhkan


2 full timer, 1 front desk 1 technician
Gaji: front desk: 1.300.000 (gaji tetap?)
Gaji technician: UD 750.000, per sepatu 10000
deep cleaning, unyellowing ???, repaint 3000
(berapa % dari harga jual, ada margin keuntu
ngan kah)
Part-timer: per sepatu 10.000 (rata untuk se
mua jenis pelayanan atau beda seperti techn
Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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Job desk pegawai

Front desk
Menyambut pelanggan, senyum dan salam
Tanyakan apa yang bisa dibantu
Jelaskan tipe paket, apa yang dilakukan, keuntunga
n untuk si sepatu, berapa harganya
Tawarkan paket yang lain
Jelaskan berapa lama selesai
Tanyakan ada yang bisa dibantu lagi
Berikan pamflet
Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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Job desk pegawai

Shoe technician
Merawat sepatu pelanggan, deep cleaning, y
ellowing, repaint

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Jobdesk khusus

Full timer memegang jabatan GM & pj keu


angan tambahan gaji ??? (untuk di awal2 f
ulltimer bagian front office? )
Full timer shoe technician PJ workshop
tambahan gaji
Full/part-timer PJ penjualan

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Upgrading SDM

Pelatihan manajerial & teknik cuci sepatu ole


h staff athari pusat 2 bulan pertama (kelama
an & berat di gaji ga kalo 2 bulan? )

Jadwal bergilir kajian rutin 1 orang 1 hari (se


nin,selasa,kamis,jumat) (maksudnya difasilita
si, diliburkan oleh kantor atau gmn?)

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Organisasi dan Manajemen

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Job description

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Strategi Pemasaran dan Penjualan

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Kerjasama dengan produsen lokal

Dilakukan setelah beberapa bulan berdiri


Kasih selebaran, kerjasama. Kalau ada yg d
atang karena dikasih tau x dapat komisi

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Harga & Promo

Harga sesuai dengan Athari pusat terhitun


g murah dibanding kompetitor (berapa tarif la
yanannya? )

Promo awal: Cuci 1 gratis 1? Atau Cuci 1 dis


kon 50% sepatu ke-2

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Jasa jemput

Gratis antar jemput, dikolektifkan di waktu ter


tentu

Dikerjakan oleh part-timer, 1 lokasi yang dije


mput 5000

Kerjasama dengan gojek???

Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.


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Kebijakan Harga

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Targeting dan Positioning

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Proyeksi Keuangan

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Akuntansi Keuangan

PR !!!
Inventarisasi aset & persediaan awal

Penghitungan tarif

Sistem penggajian dan bonus

Aliran dana dan modal

Buat pencatatan keuangan dari awal, jurnal keuangan


wajib setiap hari !!!
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Neraca Aset Kewajiban

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Neraca Laba Rugi

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Athari Shoecare?

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Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.
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