SUMMER TRAIING PRESENTATION

BY
SHIVANGI SINGH
GARMENT TECHNOLOGY
DIPLOMA 2ND YEAR
166470
DAYALBAGH EDUCATIONAL INSTITUTE
 COMPANY PROFILE
DEEASH CREATIONS PVT LTD
(DC) was started in order to
manufacture and export a wide range of
high fashion and quality garments. In a
short span of time it has grown steady by
consolidating and expanding as
operations .With its growing client base
and woven garments as its forte, DC is a
reputed garment export house.

Mr. Ashish,a pro-active entrepreneur and

a seasoned veteran in the business
industry his dynamic stewardship it is all
set of increase its foot print in the
overseas market.
Business concept is to offer fashion and quality at the best price.

WOMEN CHILDREN
DIVIDEND

JEANS

35 markets
1,988 stores
76,000 employees
sales including VAT SEK 118.7 billion
profit after tax SEK 16.4 billion
WOMEN aimed at fashion-conscious women of all ages.
wide range contains everything from modern basics to
tailored classics, leisurewear, sportswear, Big is Beautiful,
maternity wear etc.

CHILDREN Babies(0-18 months),children(1.5-8 years),H &M Young(9-14 years),

DIVIDEND Divided offers fashion in a youthful style.

The range is made up of street-style fashion for every occasion from
everyday to party wear complemented by coordinating accessories,
footwear.
 A pioneer of Designed and manufactured quickly
Responds quickly to changes in fashion trends
fast fashion Affordable

BEST BUSINESS assessment of the markets potential

on-the-spot assessment
LOCATION

Higher Leases all the store premises

Offers a wide range of stores
Flexibility
On line shopping-Shop.hm.com
AVAILABILITY 24 hours a day, every day of the week through
internet and catalogue sales.

PLACEMENT, Every store is UNIQUE

PRESENTATION AND Fashion is fun, simple and inspiring.
STYLING Together the products, shop floors, displays and staff make
up the whole package- communicates H&Ms business
concept
Promotion

video advertisements-H & M Fashion Video

print advertisements-H & M Magazine

Summer 2010

e-marketing
Various Brands
 Collection of Style
COS offers fashion and quality at the best price,
but within a higher price segment.
Focus to detail of ready-to-wear design
Stores in Belgium, Denmark, France,
Germany Netherlands, Spain, UK.
60 suppliers, which are located primarily in
Europe and, to an extent, in Asia.
In 2008 acquired 60 %in FaBric Scandinavien AB
designs and sells fashion under the brands Monki, Weekday and Cheap
Monday.

MONKI
Monki is a clothing brand, a store concept
and a whole universe to fashion conscious
women.
Stores in large and medium-sized cities in
Sweden, Denmark, Norway and Germany.
fashion for the home

Interior textiles concept for the bedroom, bathroom, living room

and kitchen sold via mail order and internet shopping
Present in Sweden, Norway, Denmark, Finland, the Netherlands,
Germany and Austria, and through a showroom in Stockholm,
Sweden.
.
An American clothing & accessories retailer based in San
Francisco, California.
It was found in 1969 by Donald.G.Fisher & Doris.F.Fisher.
Gap's main opportunity to reach its customer is through its
stores.
Total of 3,076 store locations(2007)
ITs FIVE BRANDS
 Gap offers iconic American style to
customers of all ages.
Appeals to a broader demographic
of customers.
Women, Men, GapMaternity
GapKids, babyGap,1969 Stream.
 Accessible luxury brand.
Offering high-quality apparel and
accessories, shoes, personal care
products collections for men and
women.
 Great Fashion, Great Prices for families and younger
customers.
They emphasize "fun, fashion, and value" through a store
experience that aims to deliver "energy and excitement." .
On-trend apparel and accessories.
 Designed and
developed by women
athletes for women
athletes.
Ultimate performance
advantage. With
feminine designs.
Manufacturing & Distribution
It designs, produces, and distributes itself.
It launches around 10,000 new designs each year.
They take just 4-5weeks to develop a new product and get it to stores.
The company produces small quantities of batches of clothing.
Apparel & Dressing

BASICS Age group- 21 to 35

Basic with latest trends

Casual Age group- 15 to 21

Electric, cheap & trendy

Zara Men Both Formal & Informal clothing

Zara Women Both formal & Informal clothing

For Higher Income group

Zara Kids Age group 5 to 15

Trendy clothes
Zaras Customer Offer
1. Fresh/Fast
2. Quality
*New Designs
*Customer satisfaction
*Fast delivery to stores
*Fashion at low price
*Limited edition

3. Cost
4. Flexibility
*Low monetary cost
*Rapid Design changes
*Zara experience
 The Online Store
Waste Elimination at
Advertising: not used

The strategy that

we are always below demand

Product complexity: 3 types, sizes,

and colours greatly reduces the

product complexity.
Product Apparels,
Accessories,Bags,Shoes,Home
Business Model Own Desiging, sales and
production
Positioned as Trendy clothing brand ,best
retail environment that feels a
lot more expensive and
exclusive than it is.
Promotion No Advertising
Store acquiring 92 percent of all six-hundred-
Strategy fifty-something locations are
owned entirely by Zara
Apparels, Apparels,HandBags,Shoe
Accessories,shoes s,Accessories
Own Designing,planning centers on its own design
But outsourced and sales, outsourcing all
production to suppliers production.
high quality fashion at a position itself as a
low price stylish casualwear retailer
in a fair price.
Video-Advertising, Print Gap promotes its
advertising, e-marketing products through gift
cards, catalogs,
advertising programs on
TV channels and
magazines.
Open stores on Lease Own stores as well as
Basis franchise agreements
THANK YOU
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