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SOCIAL MEDIA, ONLINE AND

DIGITAL MARKETING OF
VODAFONE

PRESENTED BY-
ADITYA MAHAJAN(16BSP0144)
INTRODUCTION

British Multinational telecommunication company

Second largest mobile network operator in India

Market share of 19.16% in India

200 million customers as of August 2016, It is headquartered


in Mumbai, Maharashtra
MARKETING MIX

PRODUCT PROMOTION
Vodafone branded phones, Strong sponsorship
Smartphones, TV commercials-Zoozoo and Pug dog
Voice and messaging services,
Internet services,
Value added services

PRICE PLACE
Both prepaid and post paid Vodafone has strong presence of
offered. customer care shops all over India.
Price is relatively high from its
competitors but ensures quality
SWOT

STRENGHTS WEAKNESSES
Very strong promotional opportunities R&D department still not effective
USP- Zoozoo advertisements compared to its competitors
Weak rural presence in India

OPPORTUNITIES THREATS
Huge portion of population is living in Faces tough competition from its
rural areas so the company should pay competitors, recently very strong from
attention over rural market and enhance Jio
their market to the rural areas.
SOCIAL MEDIA STRATEGY

Facebook- Two official pages: Vodafone India & Vodafone Zoozoos

Twitter

YouTube- 90,000 subscribers and over 540 videos have been


uploaded till date

Instagram- 51,000 followers and 590 posts till date

LinkedIn
DIGITAL MAREKTING STRATEGY
Major sponsorship in Vivo IPL Tournament in 2016.
Spent 35% of its annual marketing budget embarked for IPL 2016
Aggressively marketed its SuperNet 4G plans throughout the
tournament.
Brought back their favorite icon pug Chika for advertisements of 4G
network.
Vodafone SuperAlbum- Click a picture with Zoozoo and be part of
the Guinness World Record. Spot the adorable Zoozoo at stadiums
where the matches are being held and at Vodafone stores near
you. Click a picture and become a part of the Worlds Largest
Online Photo Album with the Mascot.
Also created a Cheer Slogan Hakke Bakke, to help spread the joy
and spirit of cricket amongst fans. The anthem was being promoted
across all mediums including an online video featuring popular
dance artist of film ABCD fame Lauren Gottlieb. To promote the
cheer slogan, Vodafone partnered with YouTube video channels
like Fame and other influential content properties
https://www.youtube.com/watch?v=Z51s2ry2SF8
Vodafone SuperFan- This campaign saw customers experiencing
watching the IPL match with full hospitality, meet the winning
captain and get an autographed match ball too. Customers
needed to simply SMS SUPERFAN to 199 and the winners were
selected basis a lucky draw.
Vodafone was also the title sponsor of Premiere Badminton League
that happened very recently from 1st Jan 2017-14th Jan 2017 which
was won by PV Sindhu which also created some marketing buzz
among people.
ONLINE MARKETING STRATEGY

E-mail marketing: Targets its different customers with different offers


suited to them. Its effective because Vodafone takes into
consideration their customers preferences and provides benfits
according to it.
ONLINE ADVERTISEMENTS THORUGH SOCIAL MEDIA: People who use
social networks store various information about themselves,
including their age, gender, interests, and location. This stored
information allows Vodafone to create specific target groups and
individualize their advertisements through paid ads.
WEBSITE: Customers can manage their account through
www.vodafone.in
Customers can download ringtones, caller tunes, screensavers,
music, videos, games & apps and many more. Advertisements are
done on their website.
MOBILE MARKETING(M-MARKETING)
M-indicator allows advertisers to advertise on its portal, hence
Vodafone posts job vacancies on M-indicator which helps for a
maximum reach to the public.
SMS: SMS is highly effective for reaching out to customers. SMS
messages are likely to be opened within just five minutes of being
received. Hence Vodafone constantly sends its postpaid/prepaid
offers, 3G/4G offers, One day attractive data pack offers to attract
customers.
THANK YOU

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