Saatchi & Saatchi

Group- J
Piyush Sharma- 112
Shivansh Shourie- 113
Divya Shroff- 114
Ajinkya Thanekar- 117
Kushagra Tiwari- 118
Introduction

Saatchi & Saatchi is a global communications and advertising agency

network
It has 140 offices in 76 countries and over 6500 staff
Found in 1970
Headquarter is in London
The parent company of the agency group was known as Saatchi & Saatchi
PLC from 1976 to 1994, was listed on the New York Stock Exchange until
2000
In 2000, the group was acquired by the Publicis Groupe. In 2005 it went
private.
 History of Saatchi & Saatchi
1970 Maurice & Charles Saatchi start a small agency in London, not surprisingly
called Saatchi & Saatchi. In 1988 It was the largest in the world.
It was during these early years that the agency produced its first famous ad: the
Pregnant Man for the UK's Health Education Council featuring a man who
appeared to be pregnant.
1995 M&C Saatchi is an international advertising agency network formed in
January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they
were ousted from the advertising agency group Saatchi & Saatchi which they
had founded in 1970
Till 2000 to 2005 Parent Company Saatchi & Saatchi is owned by the French
company, Publicis Groupe . The world's 3rd largest communications group.
Publicis Groupe is also ranked as the second largest media agency in the world. In
2005 the Company went Private.
In 2017, the global CEO Kevin Roberts left the agency after a controversy around
comments that he made regarding women's equality in the advertising industry. In
the same year, the agency moved out of 80 Charlotte Street, its HQ for over fifty
years, into new offices in Chancery Lane, London.
Top Clients in India
Print Advertisement (Published in 2010)
Digital Advertisement
Published in April 2016
Ford Kuga
Analysis using AIDA Concept
A- Awareness
I- Interest
D- Desire
A- Action
A-Attention
Print Advertisement
Use of a famous novel name
attracts the audience at first
glance.
Using blur background drives
viewers focus on the message
body.
Digital Advertisement
Unique title used as a text
element.
Elegant background used as
deign element.
Depiction of a famous personality.
Subtle background music.
I- Interest
Print Advertisement
Use of small font size along with
bold main phrase gains the
interest of the audience.
The idea of using a novel name
develops interest in the audience
to read the background text.
Intentional use of error
encourages mental interaction.
Digital Advertisement
Unique association of taste drive(
instead of test drive).
Focus and demonstration of
advantages and benefits.
Use of narration as a technique
engages audience.
Heavy use of adjectives.
The camera captures interior and
exterior of the car.
D- Desire
Print Advertisement
What are we selling?
Goes hand in hand with Interest.
Message body is interactive in
nature.
Use of psycholinguistic hack as a
text element.
The message is crisp, clear and
delivers value.
Blur background backs up the
idea.
Digital Advertisement
Convincing that product satisfies the
needs.
Mention of a sturdy metallic steering
wheel with soft and elastic outer body.
Use of cutting tools to depict precision
and quality.
Comparison with sunglasses.
Comfort as a need is addressed by
features of seat, a unique
combination of fiber and leather, tiny
perforations and lightness.
Mention of compressed rubber belt
showcases engine strength.
A- Action

Print Advertisement Digital Advertisement

Linkage with brand persona of Made from the finest material.
Toyota.
Brand engagement by displaying
Discourages the idea of drink and Ford Kuga at the end of the
drive. advertisement.
Use of link at the bottom to
promote next course of action.
Thank You