MBA ITB GOES TO

PANGALENGAN

Afiz Zulfahmi 29116478 SOCIAL

Dewi Almira Darmawan 29116449 ENTERPRENEURSHIP
Camelia Rizki Agrina 29116353 AND LEADERSHIP
Rizky Adhim Prasetya 29116445 Field Trip: CSR PT. Star
Energy Geothermal
 INTRODUCTION
Background Observation Purpose: Observation Methods

Corporate social 1. Understand the overall FGD (Group Discussion

responsibility (CSR) is a corporate strategy as Forums) With NGOs which
business approach that the planning stages, consists of:
contributes to sustainable execution,
development by delivering implementation, 1. Remaja Aktif Positif
economic, social and evaluation, and (REAKSI)
environmental benefits for controlling
2. Pecinta Alam (TAPAK
all stakeholders. 2. Understand the TIARA)
perception of patrons
existing patrons in the 3. Generasi Bebas Narkoba
community development (GBN JABAR)
area
3. Analysis of students '
practical to design
development strategies
area
BASIC THEORY
Corporate Social
Responsibility (CSR) is an
ongoing commitment by the
business world to act
ethically and contribute to
economic development of the
local community or the wider
community, at the same time
with an increase in the extent
the life of workers and their
families (Wibisono, 2007, p.
7)
Walter a. Friedlander (1961)
social welfare is an organized
system of social services and
institutions which aims to assist
individuals and groups to achieve
the standard of living and a
satisfactory health and personal
relationships and social which
allows them to develop their
ability to all possible and
increase the prosperity are
aligned with the needs of
families and communities.
THE PROBLEM FACED BY NGOS
ON SITE
1. Burning forests to change the 1. Competition ranging from
forest became farming land price competition
2. The social gap 2. The destruction of the
attractions by the other
3. The surrounding communities competitors (possibility)
became laborers.
NGOS PERCEPTION ABOUT
PROSPERITY
Perception from NGOS about the welfare of the area still less
because of the:
1. Existence of social inequalities is quite high in the area.
2. There are still many who became workers and others who became
successful businessmen, who made no share of the wealthiness of
the area.
3. The issues facing these social prosperity because of the community
that still trouble in capital to run the business.
NGO PERSPECTIVE ABOUT WHAT
SHOULD BE DONE
Character of the Community:
1. People is not a hardwoker
2. They prefer Instant thing,
they dont appreciate the
process
3. Unwilling to distress and
unwilling to attempt.
What should be done is:
Community should try and work
harder it will impact the social
disparities and wealthiness in
the area will be easier to be
solved.
WHAT DID THEY DO AS NGOS?

From Reaksi, they From Tapak Tiara, From GBN they

make a business, for they did this: did socialization to the
example they use one Maintenance of public about the
of place likes rafting, springs, reforestation, dangers of drugs and
climbing, and extreme cooperation with Star try to find positive
sport to get money Energy, forest function activities so as not to
from there, and they development, eco fall in terms of drugs
hope it can help to tourism, developing and others. For
increase the pine forest area. example people are
prosperity. invited to separate
organic and non
organic waste then
how they do the
processing.
THE NGOS CONCEPT TO AGAINST THE REAL
EFFORT THAT WILL OR ARE THE NGOS ARE
DOING TO DEVELOP THE TERRITORY
1. Increase the area of tourism in the area as to make tourism the
water (rafting), climbing, dairy tours, Ecotourism (area of pine forests
and tea gardens) and extreme sports
2. Treatment of water, reforestation, cooperation with PT. Gheotermal
Star Energy to develop the forest functions
3. Socialization effects of drugs to the public
4. The separation of garbage and junk treatment.
5. In cooperation with the manufacturer
6. Try to make landfill due to this area there is no landfill
NGO PERSPECTIVE OF THE ROLE OF
OTHER PATRONS TO DEVELOP ITS
TERRITORY
Role of KPBS Role of Government Role of Nurkayana

(+) Give scholarship (+) It has also been (+) It help community
for the employee to quite good since to develop their
Europe then "pungli" has begun to business
contribute to the wear off
(-) Many communities
charity event held by do not know the
NGOs (+) Close the minimart
that exists in that functions of
location cooperatives
(-) Licensing is still (-) The lack of
hard to be done sosialization to the
public.
SOLUTION AND
RECOMMENDATIONS
1. Make socialization to society of a healthy business competition
2. Make the landfill with a capital of all elements of society in this area
3. Reduce the presence of thuggery of the area
4. Reaffirm the anti drug and exposing the socializing effect obtained
when consuming drugs in the area
5. Help to find suitable investors for small entrepreneurs and investors in
the area of tourism so that the economic disparity in the region more
evenly
6. More frequent meetings to the patrons who are in these locations in
order to reduce the presence of strife against existing patrons
7. More often held a socializing and meetings between leaders of areas
for mutual support eco-tourism which can raise the level of well-being
of Pangalengan area
DOCUMENTATION
Thank You