Professional Documents
Culture Documents
Let us
get
introduced
Afsara Tasnim
Tanvir Ahmed
Omar Bin Amin
Maruf Hussain
Presented to :
FAIAZ RAHMAN
So , youre going to get married but have you
assigned your weeding photographer???
Or youre compromising the best with the _____!!??
Or you dont know , whom to trust with your precious
moments???
WHY?
Segment wants superior quality without considering the
price as a big issue.
To cherish the best moment of their life.
Company aims &
objectives
Creating customer
creating a clear & satisfaction & loyalty
distinct brand image
Emotional Appeal
social and/or psychological needs for purchasing a
product or service.
consumers motives for their purchase decisions are
emotional, and their feelings about a brand can be
more important than knowledge of its product.
consumers motives for their purchase decisions are
emotional, and their feelings about a brand can be
more important than knowledge of its product.
Message Execution Style
Dramatization
focuses on telling a short story with the
product or service
The good side of dramatization is when it is
successful; audience becomes lost in the story
and experiences, the concerns and feelings of
the character.
Types of advertising
November1-November30
December1-December 30
In the second month of the promotion we will release our
video commercial in the video sharing website like youtube,
dailymotion etc .
Print ad in the weekly lifestyle tabloid Noksha of the daily
prothom alo which has a circulation of about 5 lakh copies per
day. By this we are expecting to reach 25 lakh people
considering each household has 5 members.
we will also give print ad in the bridal issue of lifestyle
magazine mirror
Sponsoring Noksha Prothom Alo Bridal Festival as the
photography partner of the event.
Media planning
January1-January31
Creating a photography database in the website and
also in the facebook page so that people can
evaluate the quality of the photo and create a buzz.
Ad in Noksha will be given
Telecast the video commercial on local video
channels operated by cable operator.
TVC will be on aired during the prime time
Media planning
February1-February28
Continuation of telecasting the TVC.
Press release will be given once again stating
the packages.
Ad in the lifestyle magazine Canvas.
Write feature article about Memories and
post it on internet to go viral.
HOW DO WE REACH OUR PRICELESS
CUSTOMERS??
BILL
BOARDS
Broadcast
media
WEB
AD
PLATFORMS
Newspap PRINT
er/magazi
ne ADS
AD BUDGET
BDT
250000
200000
150000
100000
50000
0
STRATEGIC MEDIA OUTLINE
WEB ADS SUCH AS FACEBOOK ADS ARE MADE TO LET THE MARKET
KNOW ABOUT LA BELLE IN A MASS. BEST WAY TO SPREAD THE WORD AT
THE COST OF NOTHING!
LET US TAKE YOU
THROUGH THE ADS
Social Media Page
EVALUATION
SURVEY THROUGH COMMENT CARD
ONLINE TRACKING
FACEBOOK FEEDBACK
WORD OF MOUTH
....like every comedian who
leaves an audience laughing,
we hope that we have left you
with a lot of thinking
THANK YOU FOR
BEING WITH US!
ANY QUESTIONS?