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12 top markets constitute 66% of India (US$ 1 billion) & China (US$ 2.5 bn.)
theGlobal seed industry
are in the top 10 markets
0 1,000 2,000 3,000 4,000 5,000 6,000 12% of global arable land
Figures in US$ mn
India seeds market
Mn ha
600
which is higher than China
400
High growth expected on the back of
200
transition from traditional varieties to
high value varieties and hybrids 0
India Brazil USA China
Public sector – varietal crops like
paddy, wheat, pulses – 80% of seed
volume; 40% of total value
Increase in India’s share in world crops
~ 150 companies in Private sector –
can come from improved productivity as
majority operates as traders
growers shift to hybrids.
Seed market structure
Saved seeds account for nearly 85% of the market Private sector dominates with a 60% market share
Commercial
Seeds 15%
Saved Seeds
85%
Seed Industry
Public sector – in self-pollinated crops of which wheat & rice account for 60%
Private sector mainly in hybrids that are low in volume but high in return
Opportunity lies in converting users of farm-saved seeds and public hybrids
In terms of volume, paddy and wheat offer largest opportunity
Key Indian Seed Players
Company Holding Turnover Focus
Structure (INR mio.)
Mahyco Monsanto (26%) 1200 all crops
Emergent (after HLL & Mahendra) 1200 all crops
Monsanto Monsanto 1000 sunflower, corn, cotton
Proagro Bayer Crop Science 800 all crops
Namdhari family 800 vegetables
Nuziveedu family 800 cotton, millet, corn
Ganga Kaveri family 600 sunflower
Advanta India Advanta(Fox Paine)& Agrotech Foods (50% each) 500 sunflower, rapeseed, corn, millets, paddy
Syngenta Syngenta 500 sunflower, corn, cotton, millets
Pioneer Dupont 450 sunflower, corn, millets
JK JK Group 400 cotton, millet, corn
Ankur family 400 vegetables, cotton
Seminis Fox Paine 300 vegetables
Indo-American family 300 vegetables, flowers
EID Parry family; Monsanto (51%) 100 sunflower, cotton, paddy
Nath family 100 cotton, millet, corn
Total 10000
Market Share of Key Indian Players
EID Parry
Indo-American 1% Nath Mahyco
3% 1% Mahyco
Seminis Emergent
14%
3% Monsanto
Ankur
Proagro
4%
JK Namdhari
Emergent
4% Nuziveedu
Pioneer 14%
Ganga Kaveri
5%
Advanta India
Syngenta
Syngenta
5% Pioneer
JK
50,000 100
40,000 80
(
30,000 60
20,000 40
10,000 20
0 0
C otton Maize Sorghum Bajra Sunflower