Professional Documents
Culture Documents
Vision:
Be an industry leader in value creation and servicing packaging needs and creating greener future
Mission :
Service customer requirements of green packaging by offering reliable, cost-effective & value
Strategic Goals :
Create and enhance value for the stakeholders through growth and competitiveness. Reach status
of supplier of choice for tin mill products in Asia. Create an exciting and safe work place for our
employees.
Integrating HRP with Strategic Plan -- Example
mismatch engagement
Employee MT / Emp E2.1.5 Improving service quality (Town / Admin. & Medical)
Multiple Run Lag 186 220 234 273 315 Unique
Productivity /year
options
C1 Quality Complaints 1000 (TSPE, C1.1.1 Continuing drive through CQA initiatives.
PPM Run Lead 1704 1500 1250 1250 1000
Cost effective (Overall) Ijmuiden) C1.1.2 Phase wise modernizing to bridge capability gaps.
Customer
C1.1 Reinforce
Convenience Customer Satisfaction Index 85 TSL (OEM C1.1.3 Branding & Business Promotion Initiatives with Brand owners / Fillers.
customer relationship Change Lag -
Alternatives Survey (0-100) Flat) C1.1.4 Advocacy (end user, brand owners, government, institutions, NGOs).
Greener product Domestic mkt share % Run Lag 44 47 47 47 47 TCIL 49% C1.1.5 Partnering (EO : Pragati; PF CVM; Inventory financing; Solutions)
Domestic Sales MT Run Lag 249475 280000 295000 310000 325000 TCIL 256943
Export Sales MT Run Lag 53335 80000 85000 115000 150000 Unique O1.1.1 Leveraging VM, Distribution channel, printing / coating capability.
O1.1 Scale up to O1.1.2 Derisking export portfolio by diversification in new markets.
sustain leadership Rasselstein O1.1.3 Re-entering E.O. consumer pack (5ltr. 1ltr.), Lube, Decorative paints.
position. Production kTPA Change Lag 319446 360000 380000 425000 475000 Avg. 500kt per O1.1.4 Ensuring systemic compliance to 40 points of Agenda 380k.
two no. of lines O1.1.6 Starting debottleneck / balancing actions for 530+ kt.
EBITDA margin % Run Lag 8 13 12 15 15 -
O1 Prime Yield % Run Lead 92.15 92.5 93.0 93.0 93.5 93 TSPE, 94 NSC
Sustenance Material Yield % Run Lead 88.69 89.50 90.00 90.00 90.25 91 TSPE
Owner
Value reduction
advantage
Reliability Supplier Satisfaction
Index Change Lag 3.35 3.50 3.60 3.63 3.65 3.5 (TSL) S1.1.4 Developing web based supplier information system.
Sustenance Index (Scale 1 to 4)
S1.2.1 Optimizing vendor base / capability.
S.1.2 Risk mitigation Supply interruptions Hrs. Run Lag 0 0 0 0 0 -
S1.2.2 Partnering with suppliers / service providers.
Integration of Strategy Planning with HRP Tinplate Example
Actual Target
Corporate
Functional Strategies
Strategic KPIs UOM Benchmarks
/ Departmental Objectives
Objectives FY FY FY FY FY FY
14-15 15-16 15-16 16-17 17-18 18-19
Case Study
The following are the vision, mission and corporate strategy for a case study company, STAR
Vision
STAR products will be the first choice for customers, designers and architects building high quality
Mission
To be the leading quality supplier of door and window product in India by providing customers with
innovative goods and services which anticipate and fully satisfy their requirements.
Integration of Strategy Planning with HRP
Customers
To fully understand and exceed our customers needs and deliver superior customer service.
People
To attract and keep innovative, customer-focused employees who can support our expanding
Manufacturing
To use best-in-class door and window manufacturing techniques to maximise the quality of all of
our product.