Professional Documents
Culture Documents
DAVID
HELLO DAVID!
READY
LIST
B2C
DEMOGRAPHICS
B2B
Psycholytics
We start with LinkedIn because LinkedIn is
a name that people trust as a means of
connecting with people on a business level.
We collect our data through LinkedIn and
then through Sneeze Its API we are able to
append the data with email addresses and
other important information. Next, we run
personality profile assessments on each
individual through another proprietary
automated process. We then segment each
group and deliver messaging that will
increase the probability that these people
will take action.
78
151
Million
Million
52
11 Million
Million
15
Million
46
Million
8
Million
Trade Show
Exhibits
Keyword(s) Years of Experience
Tradeshow 5,290 Geography Senior 3185
130
CXO 402 Million More than 10 years: 724
VP 362 VP 320
Unpaid 62 3 to 5 years: 5
6 to 10 years: 35
More than 10 years: 276
Job Titles Company Size
United States United States
Senior 3185 Senior 3185 VP 320
1-10: 327 1-10: 59
Trade Show Manager 11-50: 453 11-50: 82
Event Manager 51-200: 498 51-200: 42
Trade Show Coordinator 201-500: 344 201-500: 28
501-1000: 232 501-1000: 13
Trade Show Planner 1001-5000:29
1001-5000: 397
Trade Show Specialist 5001-10000: 164 5001-10000: 10
Director 880 10000+: 556 10000+: 44
15
Director of Trade Show Operations Million
Director of Trade Show Director 880
1-10: 128
Trade Show Manager 11-50: 200
Trade Show Coordinator 51-200: 151
VP 320 201-500: 73
501-1000: 36
Trade Show Coordinator
1001-5000: 72
Trade Show Operations 5001-10000: 37
Trade Show & Event Manager 10000+: 89
Target Profile 1,889
Title Keyword:
Trade Show Manager
Location:
United States
Seniority Level:
Senior
Director
VP
Company Size:
> 200 Employees
Years Experience:
> 3 Years
LINKED IN CONTACT INFO Email Personality
B2C
Psycholytics
We start with Facebook because its a name
that people trust. Facebook users connect
with others on a personal level. We collect
our data through Facebook and then
through Sneeze Its API we are able to
append the data with other important
information. We then segment each group
through custom audiences and deliver
messaging that will increase the probability
that these people will take action.
Facebook
Facebook Reactions
Live Video launched worldwide Access for the blind and visually impaired
2.5 million connected via internet.org Shipped with 50+ games and apps
Fitness Club
Interests Other
Fitness & Wellness 11M Geography & Language Car
Interest:
Zumba
Gender:
Female
Location:
Texas
Language:
Spanish
Income:
> $50,000
< $100,000
MESSAGING
Ads Emails
What
WHAT YOU DO
means to me?
You
21%
192+ Ad Variations
4 Ad Images 4 Ad Message 4 Audiences
3 Call To Actions
Personality Insights
Sneeze It utilizes the DiSC personality
assessment model to provide a common
language that marketers can use to better
understand their target audience.
B2B B2C
D
C
40%
High Dominance
Person places emphasis on accomplishing
results, the bottom line, confidence
Driven, persistent, trustworthy, usually takes
the lead in groups, and has a tendency to
juggle too many things at once.
20%
Ads Email
Quick thinker, ambitious, persuasive, resists
formal structure, and likes to take calculated
risks.
10%
Ads Email
Decisive, energized by ideas, and overlooks
details, so stick to the big picture and get to
your point quickly.
10%
Ads Email
20%
High Influence
Person places emphasis on influencing or
persuading others, openness, relationships
A natural supporter: friendly, compassionate,
loyal, and finds comfort in groups of familiar
people.
10%
Ads Email
A skilled communicator with the ability to distill
big ideas down into actions, but probably has
a tendency to take on too much responsibility
at once.
10%
Ads Email
10%
High Steadiness
Person places emphasis on cooperation,
sincerity, dependability
Is cautious before making decisions and
appreciates steadiness, predictability, and
logic
10%
Ads Email
10% High
Conscientiousness
Person places emphasis on quality,
accuracy, expertise, and competency
Might lack patience sometimes and has a
pragmatic, forward-thinking attitude, valuing
logic over gut-feeling
10%
Ads Email
TRAFFIC
Social vs PPC
COLD CALLING
T
Transactional
Knowledgeable
Competitor
Price
Professional Seller
Visitor
MAKE ME SMARTER
CONFIRM MY OPINION AND MAKE IT FACT
WILD WEST
Profit
FACEBOOK
Power Search Retargeting
and more
CUSTOM AUDIENCES
AUDIENCE INSIGHTS
LOOKALIKE AUDIENCE
SWIPE COMPETITORS CLIENTS
80%
60%
Consistency
40%
Builds Trust
20%
0%
1 Call 2 Calls 3 Calls 4 Calls 5-12 Calls
80%
60%
40%
20%
0%
1-3 Visit 4-6 Visits 7-12 Visits
RETARGET
WHAT WE SAY
ACTIONS
PURCHASED
HOMOPHILY
(i.e., "love of the same")
is the tendency of
individuals to associate
and bond with similar
others. The presence of
homophily has been
discovered in a vast
array of network studies.
TWITTER
Campaigns
WHAT WE SAY
ACTIONS
PURCHASED
KEYWORDS
LINKED IN
Connections In Mail
and More
Response
rate reported.
What it
will look like
Buy it now
He spent all his
resources trying to find
customers.
A,B, ests
WE DO THEY DO
THEY READ IT
SEND AN EMAIL THEY DID NOTHING
THEY CLICKED ON IT
WAIT 1 WEEK
SEND EMAIL AGAIN
WAIT 2 WEEKS
CALL PROSPECT
WE WAIT 1 DAY
WE DO THEY DO
THEY READ IT
SEND AN EMAIL THEY DID NOTHING
THEY CLICKED ON IT
WAIT 1 WEEK
SEND EMAIL AGAIN
WAIT 2 WEEKS
CALL PROSPECT
WE WAIT 1 DAY
WE DO
SEND AN EMAIL
SENT A FAX
SEND A TEXT
MAKE A CALL
SEND A LETTER
SEND A PACKAGE
THEY DO
IGNORE US
SPEAK TO US
LEARN ABOUT US
CLICK ON US
VISIT US
GIVE US INFORMATION
Follow Up Sequence
Human Contact
ENGAGEMENT
Content Branding
https://www.facebook.com/ads/tools/text_overlay
DoubleClick
Facebook Custom
Audience
Google Analytics
Google Tag Manager
Twitter Advertising
5 Likes 1 Share 5 Likes 1 Share 6 Likes 1 Share
DoubleClick
Broadstreet
Google Analytics
Contest
HELP
to
SELL
Zopin
Facebook Connect
Google Analytics
PATH TO DoubleClick
Google Analytics
THE CASH
DoubleClick
DoubleClick Ad
Exchange-Buyer
Google Analytics
Google Dynamic
Remarketing
Google Tag Manager
LivePerson
RESULTS
Attract Build Convert Sales
ATTRACT
BUILD
CONVERT
SALES