Professional Documents
Culture Documents
Behaviour
Motivation
It is the driving force that impels people to act
It accounts for ones particular behaviour or action
Needs in general direct the motivational forces
Example- KPMG Unveils Me, My Life, My Wallet
http://www.newswire.ca/news-releases/kpmg-unveils-me-my-
life-my-wallet-a-new-customer-engagement-framework-that-
identifies-what-drives-todays-multi-dimensional-consumer-
657496223.html
Motivation is triggered by psychological tension caused by
unfulfilled needs
Instant/ Delayed gratification; awareness of unfelt needs.
Need focus definition is a must!
High specifications and Mid range pricing are the motivational
factors for South African One plus users!
https://techcentral.co.za/oneplus-phones-coming-south-
africa/78101/
Dynamics of Motivation
Physiological needs
NEEDS
Psychological needs
Generic goals
Product specific goals
GOALS
NEEDS-TENSION-DRIVE-------BEHAVIOUR-GOAL
Tension Reduction
NEEDS