Professional Documents
Culture Documents
&
Customer Satisfaction towards
Mahindra Renault Logan
in Ludhiana with a special
reference to the Modern Motors
Psychological Factors
Personal Factors.
Modern Motors
Modern Motors is a professionally managed organization
entered in the automobile line in 1990 and with the best
efforts of its owner principal Mr. Ashok Sood, achieved the
heights and maintained its growing ratio. In 1996 a new
Branch was opened at Moga to cater to that area & to
provide better services to the customers. It is situated at
G.T. Road, Opp. ITI(Moga).
Modern Motors recently has opened a ultra modest
showroom for LOGAN and SCORPIO at Ferozpur
Road, Ludhiana.
Products
MAHINDRA RENAULT
“LOGAN”
MAHINDRA “SCORPIO”
MAHINDRA “BOLERO”
MAHINDRA “XYLO”
MAHINDRA “MARSHAL”
MAHINDRA “MAXX”
MAHINDRA RENAULT
LOGAN
This compact sedan is a spacious,
practical and affordable vehicle. The
outlook of Logan is impressive and
the basic version is a value for
money, however the top-end
versions are a bit high on price. The
prominent feature of this car is its
performance, interiors and economy.
OBJECTIVES OF THE
STUDY
To analyze the customer satisfaction towards the
Mahindra Renault Logan in Ludhiana with a special
reference to the Modern Motors.
To know the perception towards the Brands about the
sales, services, offers to buy Mahindra products.
To provide suggestions, in improving the customer
satisfaction and the company sales and profitability
and image to increase the brand level.
To know the perception towards the Brand about the
sales service offers to buy M&M products.
RESEARCH METHODOLOGY
Sampling Technique : Non Probability
Sampling techniques
Primary Source : Through Questionnaire
No. of respondants
Petrol Diesel
36%
64%
Analysis:-
Here we have to find out that maximum value of Diesel model in
the market that is 64% out of total sample size so we can say
that current scenario of the market maximum captured by Diesel
model compare to Petrol model.
2.Influencing features for the
purchasing power of the
customer.
Interpretation
The product feature of Logan car is more
influencing factor to purchase power of the
consumers
3. Different sources of
purchasing pre-owned
car
Interpretation
Where a dealer provides different warranties,
services, convenience, availability and other
facilities to the consumers whatever he wants. So
dealer is important mediator for delivering the
goods and services to the consumers.
4. Important suggestions
towards the Mahindra
Renault Logan engine.
Interpretation
Most of the consumers are satisfied from it’s engine
capability.
5. Customer satisfaction
toward mileage of
Mahindra Renault Logan .
Interpretation
60% customers are satisfied with the mileage of Logan
6. Customer opinion on
Mahindra Renault Logan
related to safety features.
Interpretation
34% customers are satisfied with
safety features of Logan
7.Customer opinion about
good competitor of
Mahindra Logan.
Interpretation
i20 is the best competitors of the Logan,
after that Getz and Ritz are good
competitors of Logan
8. From the consumer
point of view, Price
maintain by the Mahindra
in the future :
Interpretation
38% customers opinions that company will
be able to maintain the price in the future
9.Customers Satisfaction
towards the changes in the
Logan car.
Interpretation
The customers are very enthusiastic to want
change in the Logan for their better
satisfaction
10. Customers frequently
change their car.
RESEARCH METHODOLOGY
C.R. KOTHARI
http://www.modernmotorsludhiana.co
m/about.html
http://www.mahindralogancar.com/
http://www.renault-dacia-logan.com/