Customer buying behaviour

&
Customer Satisfaction towards
Mahindra Renault Logan
in Ludhiana with a special
reference to the Modern Motors

Presented Presented By:-

To:- Baljit Singh
Saimbhi
MBA
 Consumer Buying
Behaviour

Consumer behaviour refers to the

mental and emotional process and
the observable behaviour of
consumers during searching,
purchasing and post consumption of
a product or service.
Factors Affecting Consumer
Buying Behaviour:
 Social Factors

 Psychological Factors

 Personal Factors.
 Modern Motors
 Modern Motors is a professionally managed organization
entered in the automobile line in 1990 and with the best
efforts of its owner principal Mr. Ashok Sood, achieved the
heights and maintained its growing ratio. In 1996 a new
Branch was opened at Moga to cater to that area & to
provide better services to the customers. It is situated at
G.T. Road, Opp. ITI(Moga).
 Modern Motors recently has opened a ultra modest
showroom for LOGAN and SCORPIO at Ferozpur
Road, Ludhiana.
 Products
 MAHINDRA RENAULT
“LOGAN”
 MAHINDRA “SCORPIO”

 MAHINDRA “BOLERO”
 MAHINDRA “XYLO”
 MAHINDRA “MARSHAL”
 MAHINDRA “MAXX”
 MAHINDRA RENAULT
LOGAN
 This compact sedan is a spacious,
practical and affordable vehicle. The
outlook of Logan is impressive and
the basic version is a value for
money, however the top-end
versions are a bit high on price. The
prominent feature of this car is its
performance, interiors and economy.
 OBJECTIVES OF THE
STUDY
 To analyze the customer satisfaction towards the
Mahindra Renault Logan in Ludhiana with a special
reference to the Modern Motors.
 To know the perception towards the Brands about the
sales, services, offers to buy Mahindra products.
 To provide suggestions, in improving the customer
satisfaction and the company sales and profitability
and image to increase the brand level.
 To know the perception towards the Brand about the
sales service offers to buy M&M products.
RESEARCH METHODOLOGY
Sampling Technique : Non Probability
Sampling techniques
Primary Source : Through Questionnaire

Secondary Sources : Company Websites,

Magazine and Brouchers
Sample Size : 50

Population : Customer who have and

who purchased Logan Car in Ludhiana
 Data Analysis and
Interpretation
Selection of Mahindra Renault Logan Model.

No. of respondants
Petrol Diesel

36%

64%

Analysis:-
Here we have to find out that maximum value of Diesel model in
the market that is 64% out of total sample size so we can say
that current scenario of the market maximum captured by Diesel
model compare to Petrol model.
 2.Influencing features for the
purchasing power of the
customer.

Interpretation
The product feature of Logan car is more
influencing factor to purchase power of the
consumers
 3. Different sources of
purchasing pre-owned
car

Interpretation
Where a dealer provides different warranties,
services, convenience, availability and other
facilities to the consumers whatever he wants. So
dealer is important mediator for delivering the
goods and services to the consumers.
 4. Important suggestions
towards the Mahindra
Renault Logan engine.

Interpretation
Most of the consumers are satisfied from it’s engine
capability.
 5. Customer satisfaction
toward mileage of
Mahindra Renault Logan .

Interpretation
60% customers are satisfied with the mileage of Logan
 6. Customer opinion on
Mahindra Renault Logan
related to safety features.

Interpretation
34% customers are satisfied with
safety features of Logan
 7.Customer opinion about
good competitor of
Mahindra Logan.

Interpretation
i20 is the best competitors of the Logan,
after that Getz and Ritz are good
competitors of Logan
 8. From the consumer
point of view, Price
maintain by the Mahindra
in the future :

Interpretation
38% customers opinions that company will
be able to maintain the price in the future
 9.Customers Satisfaction
towards the changes in the
Logan car.

Interpretation
The customers are very enthusiastic to want
change in the Logan for their better
satisfaction
 10. Customers frequently
change their car.

 most of the customers are changing their car between 1-3

year. Because changing any product is depend upon the
money as well as time factor
 Findings
 Here we found that the customers are fully satisfied with
the Diesel model of Logan. So now this time market mostly
captured by the Logan and booking of Logan advance
going on.
 Majority of the customers prefering the Logan due to the
product features. They are fully satisfied by product with
the different features of Logan .
 Here majority of the customers will be buy pre-owned car
by the dealers due to they want to true value of the car.
 Here customers gave the good value for the Logan engine
they have no any doubt regarding Logan engine. That’s
why customers has fully satisfied .
 We found that majority of the customers are fully satisfied
with the mileage of Logan car.
 Cont………………
 Majority of the customers said that we are satisfied with the safety
features of the Logan so they gave only good response .They are
saying that if we want very good safety feature then car price will
be also high.
 Majority of the customers prefering the i20 and Getz as the good
competitors of the Logan.
 Mostely customers hope that maruti will be not hike the price in the
future, it will be able to maintain the price of the Logan . Some of
the customers has hope that when cost of raw material will hike
then price will also hike .
 Customers are fully enthusiastic to saw some new changes in the
future Logan . Majority of customers want to some change in the
future , As back side glass.
 Mostly customers changing there car between 1-3 years.
 Suggestions
 A constant urge to upgrade and keep pace with the
changing times gives organization the competitive
advantages or cutting over the competition .
 The service centre must be ready with all type of spare
part all over the time .
 Improve in the size of back glass for clear visibility in
back side .
 Introduce low instalment and low down payment schemes
to attract more people .
 Satisfy existing customers by giving more value and
offers.
 Some costomer want to change in the Logan back light as
round shape .
 There is heavy demand for Mahindra Renault Loganin the
market , so the supply has to be improved to meet the
demand of the customers .
 Conclusion
 After interacting with the customers, I found that customers are
emotionally attached with Mahindra. Most of customers are
highly satisfied with Mahindra Logan.
 Mahindra is giving very tough competition to its competitors like
Tata Motor, Maruti Suzuki, Hyundai Motor etc.
 During my survey, I found that Logan mostly preffering by
young age people in A2 segment car . They are fully satisfied
towards Logan.
 Customers are not happy with the back glass of Logan due to
very small size they can’t see easely in back side on back gear.
 Mahindra is providing the customer satisfaction not only selling
the cars, and it want to beat their competitors .
 The company is the known to providing the good service and
quality.
 Bibliography
 PRINCIPAL OF MARKETING
PHILLIP KOTLER & AMSTRONG

 RESEARCH METHODOLOGY
C.R. KOTHARI
 http://www.modernmotorsludhiana.co
m/about.html
 http://www.mahindralogancar.com/
 http://www.renault-dacia-logan.com/