Session 7

Developing a Vision
and
Objectives
for the
Farm Business

JENNIE O. BUEMIA
BUCAF
 Do I want to make money with my farm, or is this purely for pleasure?

Is my objective self-sufficiency?

What are my priorities as far as quality of life?

 Vision

is the foundation for your future

That is,

what you want your farm

business to become.
Vision helps to:
define what you hope to
achieve

define what your purpose is

define who will play what

role
vision statements include three important
elements:

- a core ideology

- an envisioned future

- recognition of service to stakeholders

The core ideology of the vision statement contains
a statement about the firms values and reason for
being.

- Whats important to you?

The envisioned future is a statement that describes
what the farm will be like if it achieves its most
important goals.

- Where youre going?

 The final part of the vision statement is the recognition of
how the farm business serves its stakeholders, including
owners/creditors, employees and customers, as well as the
community and society.

- What you do?

Example:

Vision of VJJ Farms

VJJ Farms will be an agribusiness

focused on the profitable, progressive and
sustainable production of premium quality,
identity-preserved grains, oilseeds and dairy
products. VJJ Farms will be a respected,
responsible neighbour and an asset to our
community. We prefer a rural lifestyle and are
willing to embrace change as a means to that
end. VJJ Farms will provide the opportunity for
our children and employees to participate in
production agriculture either as owners
and/entrepreneurs of the business.
 Business

- state what the business wishes to achieve.

- They are the key to moving from your present system to the future one
 Examples of Business Objectives:

- To attain 5,456 kilograms of eggplant and 907

kilograms of hot chili during the duration of production
operation of four months

- To attain the target average weight of 1.2

kilograms dressed weight or 1.5 kilograms live
weight of broiler during the 35 days of rearing
period

- To generate Return on Investment (ROI) of ____%

for the snap bean, tomato and eggplant production for
______ (period).
Objectives are not fate; they are direction.

They are not commands; they are commitments.

They do not determine the future;

they are means to mobilize

the resources and energies of the business

for the making of the future.

Peter F. Drucker
Workshop

Name of the Business:

Business Location:
Name of the Proponent(s):

Vision Statement:
Business Objective(s):