Ogilvy & Mather

Presented By
-Rohan Gulumbe
Tag Line Of The Company
 Introduction

Ogilvy & Mather is an

international Advertising,Marketing
and Public Relations agency based in
Manhattn and owned by the WPP Group. The
company operates 497 offices in 125
countries with 16000 Employees.
 Information

•It Was founded in New York in year 1948 by David

Oglivy
•It became a Leading Worlwide Ad agency in the Year
1960
•In 1989 The Ogilvy Group was purchased by WPP
Group.
•The chair is Rochelle B. Lazarus, who has held the
position since 1996. She also was CEO until the end
of 2008, when she was succeeded by Miles Young.
 About David Ogilvy
• You cannot bore people into buying
your own product. You can only
interest them into buying it
• 6 Principles Of Advertising by David
Ogilvy
1. Don’t Sell Entertain
2. Reflect Real Life
3. Take the product Of the Pedestral
4. Be Funny
5. Be Simple
6. Be Different
 Ogilvy & Mather board has produced work
for a wide range of leading brands,
including:

•Adidas (since 2007)
•American Express (since 1962)
•Lenovo (since 2005)
•Motorola (since 2000)
•Nestle (since 1956)
•Vodafone (2009)
•Gillette (since 1962)
•Ford (since 1975)
 Notable Campaigns

•"At 60 miles an hour the loudest noise in this new Rolls-

Royce comes from the electric clock“
• "Pablo Casals is coming home – to Puerto Rico", a
campaign that Ogilvy said helped change the image of a
country
•In 1972 Ogilvy & Mather, Sydney first developed the line
"Don't Leave Home Without It" as a means of educating
Australians how to use the country's first credit card
 Indian Scenario

•1st Advertising agency in India

•Exec Chairman & NCD- Piyush Pandey
• Growth Rate of 23% in 2007
•Local perspective in accordance with Indian Culture
 Delhi

Kolkata

Mumbai
Hyderabad

Bengaluru

Chennai
 O & M Subsidiaries

-Ogilvy & Mather Advertising

-Ogily One Worldwide
-Ogilvy PR
-Ogilvy Action
-Ogilvy Communications
-Neo
 Awards & Achivements

-Creative Agency of the Year 2007-

Abby Award
-Premier Ad Agency in the Brand
Equity Reckoner, 2008
-Ranked among top 20 global agencies
in Gunn Report 2008
 Competiters

•JWT
•LINTAS
•McCANN-ERICKSON
•MUDRA
•LEO-BURNETT
Some Popular Ad Campagins
And the Recent most Popular Ad Campaign
 Case Study Of Cadbury Worms

•Complaint by customers of Worms in Dairy Milk Chocolaets

a month before Diwali
•Sales Dropped by 30% in just 10 weeks
•Challenge was restore confidence in key stakeholders
•Set up of Media Desks, Leaflets & Posters with Contact
Numbers
•New ‘Purity sealed ‘ packaging, testimonial ad on tv
•Won Gold Award at Effies 2004
Thank You