New Tech

“Technology for ease”

 Table of contents
1. Company description
2. Objectives and Goals
3. Product description
4. Situation analysis (SWOT analysis)
5. Competitor analysis
6. Segmentation, Targeting and Positioning
7. Product strategy
8. Pricing strategy
9. Distribution
10. Promotion strategy
11. Budget schedule and Monitioring
 About NewTech

• Founded in 2017 by Subhana Shrestha and Tejaswi

Shrestha
• Manufacturer of technological products
• Location of principle office: Balaju, Kathmandu
• Startup stage
• Initial product: Interactive Whiteboard (E-board)
 Interactive Whiteboard

Interactive Stylus
Receiver

Whiteboard

Projector

Computer
 Laptop

Interactive
Whiteboard
 Company objectives
Financial objectives Non financial objectives
• A double digit growth • Develop brand
for each future year awareness
• Reduce variable costs • Introduce two new
• Reach profitability product lines: laptops
within 1st year and projectors
• Donate 1% of profit • Stretch geographically
each year • Enter international
market
SITUATION ANALYSIS
(SWOT)ANALYSIS
 Strength
• Quality at affordable price
• Go green
• Better social relationship
 Weakness
• Limited consumer awareness
• Single manufacturer
• Far western development consumers are
difficult to reach
 Opportunity
• We can expand our business globally
• New branches can be established within our
country
• Two new product lines
• Reach customers through website
 Threat
• Fast changing technology
• Online threats
• Electricity and internet problem in our country
 Competitors analysis
(Porter’s five force model)
 Competitors
Interactive Interactive White
Whiteboards Digital Boards
• Its origin is UK • Its origin is India
• It is supplied by • It is supplied by
Swastik computer ATICO pvt.ltd
pvt.ltd in Nepal • Based on electro
• Its price is Rs.80000 magnetic
technology
• Its price is Rs.50000
SEGMENTATION, TARGETING AND
POSITIONING
Segmentation

Niche Marketing:
- Density
- Industry
- Income
Targeting
Density:
- Urban

Industry:
- Education Sector

Income:
- High and Middle
level
Positioning
Attribute
Positioning

User Positioning

Competitor
Positioning
 Product Strategy
 Slogan: Technology for ease
 User Friendly
 After sell service
 Warranty
 Content Interaction
 High quality product
 Audience engagement
 Benefit for students and teachers
 contd..
 Interactive stimulation
 Cost benefit over chalkboards and tradtional
white boards
 Expand in product linesS
 Expanding globally
 Distribution
Methods of
Distribution

Physical
distribution Supply chain

Online Direct 1 level

service distribution distribution
 Online service
Company’s • https://newtecheboard
website .weebly.com/

• Facebook
Social (https://www.facebook.com/Ne
wtecheboard/ )
media • Instagram
 Direct distribution
• Delivery with the help of distributers
• Distributers in Butwal, Pokhara, Biratnagar,
Dharan, Jhapa, Chitwan, Bharatpur, Janakpur,
Hetauda, Birgunj, and Tansen.
• Use of road ways (air ways incase of
emergency)
• Free delivery in province 3
 1 level Distribution

Industrial
Manufacturer Distributer
users
Pricing Strategies
Skimming

Competitive
 Skimming
High initial price

High price is interpreted as high quality

Price will be decreased in future

Profit maximization, return on investment

 Competitive pricing
• There are no manufacturer of eboard in nepal
• According to the research we found 2
competitors.
• We set lower price than the competitors.
• Price of our product is Rs. 30000
Promotion
 Promotion Strategy
• Price packs(cent off deals)
 Promotion strategy
•Contest, sweepstakes, games
 Promotion strategy
• Maintaining good relationship with distributor
• Allowance to distributor.
 Promotion strategy
• After sale service
• Delivery free in province 3
• Specials events
• 1% of sales is donated in rural education
sector.
• Media
 Next year the company plans to engage in
the following marketing effort:

Sponsoring and other charity event

Promoting the product internationally.

Mobile marketing.

Advertising specialty
 Budgeting

C:\Users\SERVER1\Desktop\budgt.xlsx
 Projected sales for next 5 years
year 1 year 2 year 3 year 4 year 5
16000000

11500000

8500000

5000000

3500000

sales
 Monitoring
closely monitoring the quality and
customer service satisfaction.

Comparing actual sales and

planned sales.

Comparing the result with initial

goals.
 Summary
• New tech has no plan of exiting the company
• There is no plan of public stock offering
• The firm has plan to increase the sales and
presence in the market