Professional Documents
Culture Documents
Fifth Edition
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Real World Example
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Pearlson and Saunders – 5th Ed. – Chapter 1
The 2010 Deepwater Horizon oil spill became the largest marine oil
spill in human history
• An estimated four million barrels per day flowed freely into the gulf
waters
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Real World Example (Cont.)
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Pearlson and Saunders – 5th Ed. – Chapter 1
• Business strategy
• Organizational mechanisms
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Information Systems Alignment
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Pearlson and Saunders – 5th Ed. – Chapter 1
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IS Strategy Triangle
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Questions for the General Manager
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Business Strategy
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Figure 1.2 – Mission statements of computer companies
Pearlson and Saunders – 5th Ed. – Chapter 1
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Generic Strategies Framework
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Figure 1.3 Three strategies for achieving competitive advantage.
Pearlson and Saunders – 5th Ed. – Chapter 1
Nike Vs Rebok
Marriott’s Ritz-
Carlton…more Marriott’s lobby-
personalized services: kiosks that links with
- Hometown, newspaper different IS systems
- Sunny room like Loyalty program,
- Time of arrival check-in, air ticket
welcome printing, etc. generate 1-12
- Preferred beverages operating efficiencies
Porter’s Competitive Advantage
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Pearlson and Saunders – 5th Ed. – Chapter 1
Remember that a companies overall business strategy will drive all other
strategies
• Porter defined these competitive advantages to represent various business
strategies found in the marketplace
• Cost leadership results when the organization aims to be the lowest-cost
producer in the marketplace
• Through differentiation, the organization qualifies its product or service in a
way that allows it to appear unique in the marketplace
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Porter’s Competitive Advantage
(Cont.)
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Dynamic Environment Strategies
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Hypercompetition Model
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Rapidly Changing Environment and
Marketplace
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Accelerated Competition
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Competitive Dynamics Models
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Examples of Competitive Dynamics
Models
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Pearlson and Saunders – 5th Ed. – Chapter 1
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IS Planning and Strategic Advantage
Models
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Pearlson and Saunders – 5th Ed. – Chapter 1
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FIGURE 1.4: Summary of strategic approaches and IT applications
Pearlson and Saunders – 5th Ed. – Chapter 1
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Building a Social Business Strategy
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Pearlson and Saunders – 5th Ed. – Chapter 1
A plan of how the firm will use social IT, aligned with organization
strategy and IS strategy
• A vision of how the business would operate if it seamlessly and
thoroughly incorporated social and collaborative capabilities
throughout the business model
• Answers the same type of questions of what, how, and who, as any
other business strategy
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Social Business Strategies
• Collaboration
Pearlson and Saunders – 5th Ed. – Chapter 1
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Pearlson and Saunders – 5th Ed. – Chapter 1
Innovation
o Using social IT to identify, describe, prioritize, and create new
ideas for the enterprise
o Social IT offer the community members a “super idea box” where
individuals suggest new ideas, comment on other ideas, and vote
for their favorite idea, giving managers a new way to generate and
decide on products and services
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Applications of Social IT
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Brief Overview of Organizational
Strategies
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Pearlson and Saunders – 5th Ed. – Chapter 1
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The Managerial Levers
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Pearlson and Saunders – 5th Ed. – Chapter 1
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Assessing the organization’s Use of IS
Pearlson and Saunders – 5th Ed. – Chapter 1
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Assessing the organization’s Use of IS
(Cont.)
5. What are the key business processes?
Pearlson and Saunders – 5th Ed. – Chapter 1
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FIGURE 1.7: Summary of organizational strategy frameworks.
Pearlson and Saunders – 5th Ed. – Chapter 1
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Brief Overview of IS Strategy
Pearlson and Saunders – 5th Ed. – Chapter 1
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FIGURE 1.8: IS strategy matrix.
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Chapter 1 - Key Terms
Business diamond (p. 34) - identifies the crucial components of an
Pearlson and Saunders – 5th Ed. – Chapter 1
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Chapter 1 - Key Terms - (Cont.)
Engagement (p. 33) - using social IT to involve stakeholders in the
Pearlson and Saunders – 5th Ed. – Chapter 1
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