Company Evaluation Diagram

Macro Environment: Politics, Economy, Social, Technology

Customer Revenue Company

- Trend, Current/Potential - Vision & Mission
Competiors - Competitive Advantage
Value
- Rivals, New entry - Equity, Liability
- Substitude Influence

Cost/Expense Profit

Output Implementation Strategy

- Products - Value Chain, QCD - Objectives
- Services - Fixed Assets (IP, Plant) - Target, KBF
- Brand image - Current Asset (Inventory) - Positioning
- Organization H/S, HR - KSF
PEST : 1981 - 1985 (Banking industry)
Politics ● 1981 - 1985: Financial Deregulations happened
● New banking law, Floating rate housing loans, MMC, Regulations on interest rates
on large time deposits

Economics ● Japanese industry had a good reputation globally

● Exports income increased, especially in Cars, electronic products

Society ● Matured after high growth economy

● Changing job became more popular

Technology ● Personal computers started

So, what? ● Financial deregulation started and the banking industry competition became harder
● Japanese economy was quite well and was increasing (but no like 1960s)
5F : 1981 - 1985 (Banking industry)
● Not so much retailer
dedicated banking had not
been started yet
● But new entry wall became
weaker

● People tended to save ● Competition selling high- ● Customers had more

money to the bank yield products began to choices
intensify among banks,
long-term credit banks

● Internet banking, not yet

● Foreign banking, not yet
● Stock, not so much
changed
3C : 1981 - 1985 (Banking industry)
Customer ● Target: corporate customers, individual customers
● KBF: corporate customers, individual customers

Competitor

Company
(Suruga
Bank)
Strategy Comparison
Amazon.com BaN online

Objectives “Sell all, carry few”, Personalization Enhance BaN’s brand by adding useful
purchase method for busy customers

Target Age 35 to 75. Can access Internet People who cannot come to store so easily

KBF/Value Quality of purchase experience, Low price, Many selection, Low price, Quick delivery
Quick purchase & delivery, Many selection

Positioning NO.1 Internet based commerce Additional service of NO.1 book seller

Comp. Adv. SW development, deeply considering user BaN’s strong brand name. Re-use BaN’s
experiences. High tech. New ideas logistics system

Company KSF Satisfy user’s demand, KBF Re-use BaN’s asset as much as possible
7S of Amazon.com
Strategy
Minimize total asset
Structure SW development System
Located in West User oriented Smaller members
Single wholesaler
Stock option
Focus on shipment

Shared value
“Sell all, carry few”

Skill
Staff
User oriented ideas
80% : SW engineer
New ideas to break
High tech talented Style industrial barieers
User oriented
Something new
High tech oriented

Everything is optimized for online book business and future online business