Professional Documents
Culture Documents
– Demographic Changes
Lazy
Pleasure seeking
Comfort seeking
And
Any product/service that helps us achieve these needs have
potential
Steps in the Conundrum
S-W Analysis
Interest Area
Dissatisfaction
Analysis
Narrow List
CSFs?
Capability
Assessment
Gap to fill
NO
Go
Financial Attractiveness Strategy (source,
cost, availability, adequacy)
Technical Marketing
Attractiveness Attractiveness
Solution to Customer
Strategy Dissatisfaction Strategy (size,
(Existing/New Entry,
Technology and Sustenance)
Products/Service)
Self Customer
Access to New
Level of Dissatisfaction
Knowledge, Skills
(Criticality ,
Discontentment)
Market Attractiveness
Detached passion
Sources :entrepreneruship
Author : kuratko, D.F & Hodgetts R.M
Why BP?
BP is a route map
Tool to refine idea
Facilitates (forces) developing strategic
perspective
Checks possibilities of achieving objectives
Finds SW-OT fit
Enables phasing of implementation
Tool to convince other stakeholders objectively