Meaning of a business report

Document provided by credit bureaus on a

firm's history, creditworthiness, payment
policies and record, financial status, etc. That
are distributed to companies stockholders and
other interested parties. It assesses the
preceeding fiscal year͛s operations and
discusses the management͛s view of the
upcoming year.
Oow to structure a business report
` A formal [


 can be structured in the
following manner:
`
` 
 
` This page carries the title of the report along with
the writer͛s name, date and other details if required.
`
` { 

` This lists the various sections of the report.
 {ontinued͙
` © 


This is an introduction to the report and includes a summary
of what is to be expected in the report and what the report
explores. You can specify your objectives and planning ideas
here.
`  


` This section will typically show pie charts, bar graphs and
other statistics found out from your research.
` {



` ©ummarize your findings in detail. The implications of the
findings will be discussed in the next stage.
 {ontinued͙
` 3 

` You will now suggest solutions, ideas or recommendations based on your
findings. ©tick to brief paragraphs and crisp pointers.

` @

` This section is for reference. You can add additional charts and graphs,
sample questionnaires and so on.

` J[
 
` aist all of the references used for the report ʹ websites, newspapers,
books, journals, documentaries, movies etc. This usually appears in
alphabetical order.
 Importance Of A Business Report

` @3

A wider group of companies views the

annual report as a marketing tool. It is a forum through which
a company can relate, influence, preach, opine, and discuss
any number of issues and topics.
` @

{
©©hareholders and potential shareholders remain
the primary audiences for annual reports. Employees (who
today are also likely to be shareholders), customers, suppliers,
community leaders, and the community at large, however, are
also targeted audiences. {ompanies will address other
publics, depending on their objectives.
 Basic Information that should be
included in Business Report
V audited statements of income and revenue, financial
position and cash flow statement and the statements
providing details for various line items.
V the management's discussion and analysis (MD&A) of
financial condition and the results of the company for
the past two years
V a brief description of the company's business in the
most recent year, a description that should give a
general understanding of the company.
 Basic Information that should be
included in Business Report
V information related to a company's business
segments, segments that the company has
chosen as appropriate for how it reports its
operating results.
V a listing of the company's directors and
executive officers. The list includes their
principal occupations.
V market price of the company's stock and
dividends paid.
{OMPANY PROFIaE
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 {OMPANIE͛© BA{
ROUND
` Based in aondon, ingfisher plc is a major
European retailing and property group.
©uperdrug, a chain of 705 drug stores; and
{omet, a chain of 224 electrical stores.
Foreign chains owned by ingfisher include
three retailers of electrical goods: 150-unit
Darty, France's leading electrical retailer; New
Vanden Borre, with 19 units in Belgium; and
B{{, with 17 stores in the Netherlands.
 {OMPANIE͛© BA{
ROUND
` ingfisher also holds a 60 percent stake in
Promarkt, an electrical retailer in
ermany
` It Oolds a 26 percent stake in BUT, the fourth
largest electrical retailer in France.
` Two smaller U. . businesses round out the
company's retailing operations: Music and
Video {lub (MV{), a 34-unit chain selling
music {Ds and cassettes, pre-recorded videos,
and multimedia items
 {OMPANIE͛© BA{
ROUND
` ingfisher's {hartwell aand plc unit is a
property company that started by
redeveloping the Woolworth properties and
has diversified into redeveloping properties of
other companies both in and outside of the
group and also manages an investment
portfolio.
 ©OUR{E© OF TOE REPORT
Thomson Financial Business
Description
The
roup's principal activity is operating home
improvement retail businesses. It operates
820 stores in 8 countries with market
positions in the United ingdom, France,
Poland, Italy, Turkey and {hina.
The
roup's Retail brands include B&Q,
©crewfix Direct, Trade Depot.
 OBJE{TIVE

` Their overriding objective is to provide

outstanding value, choice and service through
a family of brands, store formats and products
that meet customer͛s needs.

OAa
  
Their aim is to deliver a step-change in
value by focusing on three key themes:
` Management
` {apital
` Returns
 {ontinued

 "

The leadership team has defined seven major steps ʹ internally
branded ͚Delivering Value͛ ʹ which will drive the step-change
in shareholder value:
Driving up B&Q͛s profitability
Exploiting U Trade opportunity
Expanding total French business
Rolling out in Eastern Europe
Turning around B&Q {hina

rowing
roup ©ourcing
Reducing working capital
 TAR
ET {U©TOMER
ingfisher is a mass market, international retailer serving six
million diverse customers each week in its stores and many
more via the internet and telephone. {ustomers vary by
nationality, gender, age, wealth, aptitude and culture.

Young male carrying out basic maintenance on his home and

garden and expanding his collection of tools and equipment
to do the job well. Oowever, women are increasingly playing a
more significant part.
 ANAaY©I©
` ANAaY©I© OF A BU©INE©© REPORT I© VA
UE
WITOOUT MENTIONIN
IT© 7 {͛©:
` {REDIBIaITY
` {ONTEXT
` {ONTENT
` {aARITY
` {ONTINUITY/{ON©I©TEN{Y
` {OANNEa©
` {APABIaITY
 {REDIBIaITY

` Financial statement
The financial track records of the company
shown in various consolidated financial
statements do not depict any ambiguity
` Independent auditors report
The independent auditor report supports
the financial assesment made in the report
 {ONTEXT
` ingfisher Plc U is the largest consumer good
and home improvement solution provider in
Europe. The products that they offer are
diverse in nature and attract diverse segments
of consumers in the market as highlighted in
the report.
` The report clearly mentions the penetration of
the company in the various segments like
record lables, drugs, property, etc.
 {ONTENT
` The content in the report is carefully designed
keeping in mind the target customers, the
stake holders and the company employees.
` The segment analysis in the report clearly
targets the end customers of the company
stating the presence of the company in the
various consumer goods markets.
` The share holders information is a precise mix
of statistics and financial notes aimed at
strengthening the will of the public to invest in
the company
 {aARITY
` The message sent out through the report is
fairly clear in the context of the business
report.
` The ceo͛s message has been used to the
optimum best to motivate the employees and
to strengthen the goodwill of the
stakeholders.
` The message by the chairman clearly
highlights the companies goals and policies for
the future endeavours.
 {ONTINUITY {ON©I©TEN{Y
The continuity in the report is highlighted through the
structure of the report with all the aspects mentioned in the
chronological order and with the notes of consolidated
financial statements.
We found the report to be consistent on the following basis:
consolidated balance sheet which shows a
healthy working capital and asset to liability ratio.

{ash Flow ©tatement which shows a

positive increase of 436mn pounds.
 {OANNEa
the channels used by the company are:

The internet
aondon ©tock Exchange Website
{ompany website
Newspapers
Only the financial statements and the
Balance-©heet have been circulated in
the local European news papers
for reaching out to large masses.
 {APABIaITY
` the report is fairly capable as far as sending out the
message is concerned.
` The use of pictorials in the first two pages
introducing the company are dezigned in such a way
so as to attract the consumers by suggesting that all
their needs can be fulfilled through the various
products offered.
` The financial analysis in the report is supplimented
with consolidated financial notes so that not only the
people in the industry and the govt. But also the
common people in Europe can get a fair idea of the
companies endeavours.
 {ON{aU©ION
` After going through the annual report of ingfisher
plc Uk we came to this conclusion that the company
stands fairly up to the standards of the 7 {͛s of
communication.
` The message sent out through the report suggests
that the financial standing of the company is quite
balanced and sound.
` In our opinion the projection of the annual report
and the chairmans message along with the financial
assessment highlights the companies confidence.