CASE STUDY ON

PROCTER & GAMBLE

SATYASHIL SINHA-M/45
SHABIR HUSSAIN-M/47
SHIVENDER BHARGAV-M/51
SHOUVIK SEN-M/53
TAVLEEN K. VIRMANI-M/59
PRABIR KUMAR-M/61
PRASHANT-M/63
VISHAL KUMAR–M/65
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About P&G
• Founded by James Gamble and William Procter
in 1837
• Headquarter in Cincinnati
• $57 billion sales
• 300 brands in over 140 countries
• 110,000 employees
• 106 manufacturing facilities
in 41 countries
• 22 R&D centers in 12 countries
• Unique organization structure
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P&G Brands
 P&G Brands
Fabric & Food & Health care Baby care Feminine Beauty
Home care Beverages care care
Ariel Nutristar Actonel Pampers Always Olay
Tide Sunny Didronel Alldays Safeguar
Dodot
Fairy Delight Tampax d
Metamucil Luvs
Dash Pringles Pantene
Peptobismol
Bonux Crisco Pert Plus
Vicks
Lenor Jif Max
Crest
Olean Factor
MR Clean Blend-a-
Folgers Cover
mend
Girl
PUR
Camay
Zest
Mission

“To provide branded products

and services of superior quality
and value that improve the lives'
of the world’s consumers”.
 Guiding Principles
“To show respect for all individuals.
The interests of the company and the
individuals are inseparable.
Strategically focused in work.
Innovation is the cornerstone of success.
Externally focused.
Value personal mastery.
 Seek to be the best.
Mutual interdependency is a way of life.”
Statement of Purpose

To provide products and services of superior

quality and value that improve the lives of the
world's consumers.
As a result, consumers will reward us with
leadership sales, profit and value creation,
allowing our people, our shareholders, and the
communities in which we live and work to
prosper.
Consumer Needs

 Healthand Nutrition
 Hygiene
 Education
SWOT Analysis
Strengths
Diversification: Product diversification
with about 300 products.
Innovation: In fiscal year 2006-07, P&G
was granted 27,000 patents globally.
Brand building: Advertisement
Leading market position: P&G is the
world's largest consumer products
company.
SWOT Analysis
Weaknesses
Non-profitable products: Running
products which may not be profitable but
still had to do it because of keeping up
with the market presence strategy.
Inadequate quality control: With large
number of product profile, the quality
control of all the products has
deteriorated.
 SWOT Analysis
Opportunity
Developing markets
Growing bottled water market
Growing healthcare industry in the US
Changing consumer preference: With the
consumer preferences and choices, P&G because
of its huge R&D base and Connect + Develop
program is well placed to come up with new and
innovative products that may suit the customer
needs.
SWOT Analysis
Threat
New regulations
Competition from local low cost players:
P&G faces competition from local, low-
cost manufacturers in developing
countries.
Customer concentration: A significant
portion of the revenues from the sale of
products is derived from a few customers.
 P&G initiatives
 Development of a breakthrough nutrient drink that has
been clinically proven, in a Tanzanian study, to improve
the growth and development of children;
 New cleaning methods that use less water, cold water,
non-potable water, and even salt water;
 Disinfectant soaps, cleaners and detergents to improve
sanitation;
 An osteoporosis drug to improve bone health and the
lives of the elderly;
 Crest dental hygiene training;
 The Pampers ParentingTM MC Institute;
 Education on women's health issues;
 Awards
•In the year 1994, U.S Department of Labor presented
P&G ‘The Opportunity 2000 Award’.
•In the year 1995, U.S awarded ‘The National Medal of
Technology’ to P&G.
•In 1998, the company received ‘The Enterprise Value
Awards’ from CIO Magazine.
•In 2001, the Humane Society of U.S recognized P&G’s
long standing financial and scientific commitment to
advancing alternatives to animal testing.
•In recent years P&G has been recognized by Fortune
Magazine, ‘The Wall Street Journal’, as a great place for
women and minorities to work.
 P&G’s business
philosophy

Technological innovations.
Interest of the company and its
employees are inseparable.
P&G’s lessons about
leading and managing organizations

Evaluating Risks and Results of

Innovation.
Effective human resource practice.
Organizational Challenges likely to have
greatest impact on P&G future operations

TECHNOLOGY
P&G incorporated
“ the lasted technological advances with a pleasant work
environment for employees”.
Challenge Faced are
 To maintain Brand Name
 Won the technological awards in future also.
 Sustain its globalized network in adherence to its
technological advancement.
 Upload its ethical values.
THANK YOU