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E-SPACE Online

Marketing Plan 2015


Submitted to: Paxcreation
Submitted by: Tri Nguyen– Ver.1
E-Learning in Vietnam Overview
A report by Docebo | March 2014

About Self-paced E-Learning market, Vietnam has highest growth rates with above
40% from 2011-2016
Vietnam E-leaning Market

According to Moore research, E-leaning market in Vietnam has 4 major group with
target user:
Major User is students, office
staffs.
Foreign
Major User is high shool Language &
student, they also learn more Skills
foreign language & soft skill.

personal
General
Development
knowledge
&soft skills

Major user is mature person,


as well as student.
Housework
Major User is middle-aged,
Knowlege
married people.

Source: CIMIGO
WHAT IS E-LEARNERS CARE ABOUT?

 According to the survey results of


the Vietnam Internet User
Community Foundation (VNIF) the
three barriers to e-leaners are : The
fee charges (35%) ; regular
internet connection (24%) and
difficult lecture search (16 %) .

 But also according to a survey by


DeltaViet (2014), "fascinative
lecture content" and "good
teacher" is a very important factor
to attract online learners .
INTERNET USER BEHAVIOR

Source by Moore
Source by Moore
E-Learning in case
Source by Moore
E-Learning in case
Source by Moore
FOREIGN LANGUAGE E-LEARNING COMPETITORS
The main social chanel is used
for E-learning site in Vietnam
WEBSITE E-SPACE.VN ANALYTICS

Avg. Visitor:
8,000.
Time on site:
1’44’’
E-SPACE TRAFFIC SOURCE
E-Space Target Audience
Text
Kid & Adults(18
teenagers -40)
(>18) -who: is
- Who: lack of developing self
experience, thus Text indentify,
highly dependent building family.
on family /adults -Have their
- Choices are own choice.
mainly driven -They use inter
by for working,
family/adults. studying &
- They use entertainment.
internet for
studying &
entertainment.
INTEGRATED APPROACH
E-SPACE.VN
Key message: E-space is the best online english center in Vietnam, new
learning technology, deep interaction wih 1 student – 1 teacher method.
ATTRACTION REGISTRATION ENGAGEMENT AMPLIFICATION

Website -E-point -Discount -Customer


Ads collection course fee. care
SEO -introducer -E-point - Gift kits,
Social Media discount collection voucher,
PR online -Free testing. -Tracking & discount.
-Free trial upgrade english
learning level
-Free materials -V.I.P materials
download. download .
What’s E-point?
E-point is point unit for member on website E-
Space.vn
How to take: - every people have 5 point for new
registration
- When they buy any course will have
50 point
- when they introduce any person will
plus 50 point.
- event presents
How to use: E-point only will be used for buying
course, download V.I.P materials, gifts exchange (if
any),.. Not money exchange
How to exchange:
- 50-100 e-point ~ 10% course fee
- 110-500 e-point ~ 12% course fee
- Over 500 e-point ~15% course fee
E-SPACE.VN
Materials Library

FREE • All register


DOWNLOAD • free enlglish e-book, quiz, videos, fiction,..

V.I.P • Only E-space student


Download • premier E-book, quiz, videos, fiction,…
E-Space Library system
E-Space free test
& exam Bank
ENLISH LEVEL STUDENT TRACKING
Intelligent system tutor
(Notification, Email reminder)
You don’t
Wow!you have
got 5 e- Congratulation! finished
point test yet

Notification management
E-SPACE.VN new Clients
Flow Email remind
E-SPACE STUDENT REMIND

CONGRATULATION!, you already finish


Today, you have studying time
Enlish communication course. Improve your
on 10:00 am
English master now with English course

ACCOUNT PAGE
Learning student Finished student
Learning Alarm Final test
Learning history Suggest relevant course
Suggest next course Score rank

E-SPACE STUDENT
DEMO
NEW
HOPAGE
E-SAPCE
DEMO
ACCOUNT
PAGE
Action project
OTHERS ONLINE
RE-BUILD WEBSITE S.E.O ACTIVITIES
MARKETING
-Social marketing:
-0ptimization meta: H1,
-Upgrade system: facebook, google plus,
H2,..tile, description,…
hosting youtube,…
-Site link building:
-Change source code to -Email marketing
internal & external link
PHP -Ads: facebook ads,
-Build up website
-Design layout & Coding google ads
content SEO friendly..
-Add new function -Promotion: discount,
-Mobile friendly site… gift., funny game…
Share & Win
All Member on E-Space will have 1 introduce link to share their friend.
They will get E-point score.
Ads Campaign
Google Ads Facebook ads
Integrated social media campaign
Awareness Preference Engagement

WoM or “Buzz” Trial learning,


• Video sharing free test
• Topic seeding
• Forums Video sharing
• Message board • Photo sharing
• Instant messaging Booking course
• Experience sharing
• Blogging • Thought E-space
Teacher
• Blogging
Awareness, Leads, • Forums Usually Login
Brand • Q&A
• SEO • Review
• Bookmarketing
Conversion:
• Wiki
learning,
comment, share,
chat,..

FOCUS ON FACEBOOK & YOUTUBE CHANEL


THANK YOU

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