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About Self-paced E-Learning market, Vietnam has highest growth rates with above
40% from 2011-2016
Vietnam E-leaning Market
According to Moore research, E-leaning market in Vietnam has 4 major group with
target user:
Major User is students, office
staffs.
Foreign
Major User is high shool Language &
student, they also learn more Skills
foreign language & soft skill.
personal
General
Development
knowledge
&soft skills
Source: CIMIGO
WHAT IS E-LEARNERS CARE ABOUT?
Source by Moore
Source by Moore
E-Learning in case
Source by Moore
E-Learning in case
Source by Moore
FOREIGN LANGUAGE E-LEARNING COMPETITORS
The main social chanel is used
for E-learning site in Vietnam
WEBSITE E-SPACE.VN ANALYTICS
Avg. Visitor:
8,000.
Time on site:
1’44’’
E-SPACE TRAFFIC SOURCE
E-Space Target Audience
Text
Kid & Adults(18
teenagers -40)
(>18) -who: is
- Who: lack of developing self
experience, thus Text indentify,
highly dependent building family.
on family /adults -Have their
- Choices are own choice.
mainly driven -They use inter
by for working,
family/adults. studying &
- They use entertainment.
internet for
studying &
entertainment.
INTEGRATED APPROACH
E-SPACE.VN
Key message: E-space is the best online english center in Vietnam, new
learning technology, deep interaction wih 1 student – 1 teacher method.
ATTRACTION REGISTRATION ENGAGEMENT AMPLIFICATION
Notification management
E-SPACE.VN new Clients
Flow Email remind
E-SPACE STUDENT REMIND
ACCOUNT PAGE
Learning student Finished student
Learning Alarm Final test
Learning history Suggest relevant course
Suggest next course Score rank
E-SPACE STUDENT
DEMO
NEW
HOPAGE
E-SAPCE
DEMO
ACCOUNT
PAGE
Action project
OTHERS ONLINE
RE-BUILD WEBSITE S.E.O ACTIVITIES
MARKETING
-Social marketing:
-0ptimization meta: H1,
-Upgrade system: facebook, google plus,
H2,..tile, description,…
hosting youtube,…
-Site link building:
-Change source code to -Email marketing
internal & external link
PHP -Ads: facebook ads,
-Build up website
-Design layout & Coding google ads
content SEO friendly..
-Add new function -Promotion: discount,
-Mobile friendly site… gift., funny game…
Share & Win
All Member on E-Space will have 1 introduce link to share their friend.
They will get E-point score.
Ads Campaign
Google Ads Facebook ads
Integrated social media campaign
Awareness Preference Engagement