KakaoTalk

(Social Networking)
By Celeste Diaz
EDT 180E
 General Info
Messaging App Usage in
• Created in South Korea, South Korea
March 2010 100.00%

• 90% of smartphone owners 90.00%

80.00%
use this app 70.00%

% of Users
60.00%
• Over 4.2 billion messages 50.00%

sent per day 40.00%

30.00%
20.00%
10.00%
0.00%

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 Purpose Audience
This app is for KakaoTalk is
people to talk, advertised towards
message, and all ages and
share content with anyone who wants
others on a free to communicate
messaging service with others

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Features Extensions such
as Kakao TV
and Kakao
Story
Kakao Friends,
Unlimited SNS popular
characters
Messaging based on Kakao
Talk emoticons

Kakao
Talk
Click here to find Kakao
Friends Merchandise

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 Characteristics of
Social Media
Community
Conversation

Connectedness

Kakao Talk Next Slide 5

 Why use
Kakao Talk?

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1. Kakao Talk is a social Month /Year No. of Users
(millions)
media icon in South Korea,
used by almost the entire Dec (2010) 5

population Apr (2011) 10

2. Many companies can learn Nov (2011) 20

from the fastest growing Mar (2012) 30
app of South Korea Jun (2012) 40
3. It helps connect people Sep (2012) 50
from all across the world Dec (2012) 60
through instant messaging
Feb (2013) 70

Apr (2013) 89

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I would use this app to…

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Thank you for listening!
Contact info:
Celeste Diaz
cfdiaz2@asu.edu

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Resources
Eunjeong, C. (2013). KakaoTalk, a mobile social platform pioneer. SERI
Quarterly, 6(1), 63-69,7. Retrieved from
http://login.ezproxy1.lib.asu.edu/login?url=https://search-proquest-
com.ezproxy1.lib.asu.edu/docview/1287035584?accountid=4485

Wee, W. (2013, May 2). KakaoTalk’s Growth Chart. Retrieved February

04, 2018, from https://www.techinasia.com/number-of-kakaotalk-
users

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