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-PLANCK-

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Revealing key points
one at a time enhances
comprehension.

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PREPARE

Consider when you give Avoid using sentences Focus on action words
a paper handout in a that will already be used that will enhance the
meeting—everyone’s head when talking viewer experience
goes down and they read,
rather than staying
heads-up and listening.

4
 TIP
To keep the audience focused, always use the same
transition before a new topic

Consistency helps viewer see connections in the story –

use same layout and design for individual sections and
give your audience a mental check-point.
 THE STAGE HAS BEEN SET
go ahead and follow the basic 5 steps

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Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
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 FACT

SPEED.
Images are another element that can drive your point home even more
 1

Why does this matter to your audience?

Where are you taking them?

8 8
 2

Who | What | Where | When | Why

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 3
Images are a great tool
for showing context

SUPPORT
We perceive the world through
more than our eyes and ears;
we smell, we touch, and we taste.
Put your audience in that place and
provide them a point of reference;
the imagination will do the rest.
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 4

Visualize key messages

A picture is worth a thousand words…
Make a statement
Using graphics, charts, and infographics

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 5

LEAD
Start your story with an outline,
a framework of points you
need to have to tell your story,
always moving forward to
the conclusion or action points

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 What do you want them to remember?

Get them excited about what’s to come

Build your presentation and give us your feedback

if this was helpful to you.

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 “
BECAUSE STORYTELLING,
AND VISUAL STORYTELLING,
WAS PUT IN THE HANDS OF EVERYBODY,
WE HAVE ALL NOW BECOME STORYTELLERS.

—LEVAR BURTON

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 THANK YOU

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