Prospect Persuaders

Group Profile
Name Roll

Md. Mohiuddin Rubel 001

Benazir Hossain 097

Seema Khatun 111

Nafisa Aiman Mouri 209

Asim Mandal 003

Mahmud Sayeed 029

Kamal Mir 135

Masuma Akhtar 175

Sahabuddin Ahmed 259

Al- Amin Shawon 253

Masud Parvez Arif 261
 Our assigned target group is 65 or above aged
Background people. President Abdul Hamid has declared the
people aged 60 or above as senior citizens.

#Now about 1.3 core

#within 2050 will be 4 core .
#It will be almost 20% of countries total
population.
#Are most valuable assets of a nation
#Not valued.

Senior citizens face the following problem due to change in values and family structure:
#Depression
#Loneliness
#Feeling of being burden
#Health hazards
#Lack of entertainment
Age is just a number!

সহচর is an exclusive club for senior

citizens that will create a platform
where the senior citizens will
interact with the people of their
ages and with young generation.
This club will help the senior
citizens to reduce their depression
and give them thrill and
entertainment by helping them to
flash back in their youth.
Vision: To create a brand and attain success in service industry like social
clubs

Mission: To create a unique place for senior citizens

where they can socialize with their fellows as well as
younger generations like us and share their experience
and also to create a pure source of entertainment for
them
# responsiveness # personal selling

#Reliable Awareness # Telemarketing

# knowledgeable #Billboards
# leaflets

performance Managing brand feelings

#Loyalty card
#Discount Loyalty # Exclusive
#Special offer service
Blueprint
 Logistic

Suppliers: 1) farmers of Shingair

Upazilla,Manikganj 2)Rokomari.com
3)Nescafe 4)sports world 5)Baking items
provider of new market

Transportation: SA Paribahan(in bound

logistics) , Minibus (out bound logistics)
 Strengths: unique Weaknesses: Low
value propositions capital

SWOT
Analysis

Opportunities: fewer Threats: can imitate

competitors our business
 Break even point Analysis
• Monthly Income:
• Member fee (50 members) 1000*100=100000
• Income from food = 350000
• Total monthly income = 450000
• So per month revenue = (450000-390000)
• = 60000 BDT
• Total cost= fixed cost + variable cost
• =3000000+390000
• =3390000
•
•
• Breakeven point will be = fixed cost/per month revenue
• = 300000/60000
• = 50 months which is after 4 years 2 months.
•
•
It’s not only a business, it's the company of empathy and hope. Some
ideas are not evaluated just by its profitability. There is something
more than profitability which bonds us with the idea of caring and
sharing. Our business is not only a business, it's a ray of hopes for
those people who have given th।e society more. Now it's our turn to
pay back their love with সহচর