MENTAL MAP

FIVE FORCES OF MICHAEL

PORTER
 COMPETITOR
S
levels of
intensity of
competition

ENTRANCE AND
QUANTITY DEPARTURE BARRIERS
capital, differentiation,
OF economies of scale, learning
curve, technology,
SUBSTITUTE government subsidy.
specialized assets,
PRODUCTS FIVE FORCES OF emotional barriers,
government restrictions.
MICHAEL PORTER

SUPPLIERS
- small amount of suppliers
- Substitutes of suppliers
- Important customer for the
provider
- Differentiating products
z
BARGAINING POWER OF
CUSTOMERS
- geographical concentration
- Information management.
- standardized products
- backward integration
 BIBLIOGRAPHY

Network3E. (22 de December de 2010). Las cinco fuerzas de Michael Porter (Subtitulado por Network3e.com). Obtenido de
https://www.youtube.com/watch?v=dxB-Isq2nrQ