Professional Documents
Culture Documents
Learning Objectives
1. Recognize the changing nature of R&D management
2. Recognize the factors that influence the decision
whether to undertake internal or external R&D
3. Recognize the value of providing scientific freedom
4. Examine the link with the product innovation process
5. Recognize the significant of evaluating R&D projects
6. Explain how prior knowledge affects a firm’s ability to
acquire externally developed technology
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