MARKETING MANAGEMENT

By- Anshu Chandankhede E(08)

Changing Role of Marketing
within Firm

Focus on lower cost and physical efficiency

Marketing shift from physical efficiency to sell

Adoption of marketing approach

Marketing and Four Functions
of Management

 Planning Function
 Organizing Function
 Controlling Function
 Directing Function
4 Ps of Marketing

 Product
 Price
 Place
 Promotion
The Business Plan

Value

Consumer
Needs

Firm’s Purpose

Marketing Plan
Marketing Plan

 Analyzing
• Current market situation

• Opportunities and issues

• Implementation

• Finance

• Control