REDEFINING

IMPACT
Strategic CSR & Sustainability Summit 2017
FIINOVATION
•A global consulting company operating since 2009 in multiple
disciplines of social development sector with emphasis on
Corporate Social Responsibility (CSR) and sustainability

•A research based organization that renders a vide array of service

in the sector of Health, Education, Environment & Livelihood

•Focused towards enhancing quality across organizational value

chain through meaningful innovation

•Working with corporations & communities to create a sustainable

world

•Helping Corporations as well as civil society organizaions (CSOs)

to engage in value based CSR initiatives

•Aims to create an inclusive & effective growth at grass-root level

Fiinovation Practices
•Partnership Management
•Policy Design
•Initiative design & Management for Corporations & SMEs
•Monitoring, Evaluation & Learning
•Impact Assessment
•Project Implementation
Impact Assessment

•Review of intervention and planning process

•Identification of Indicators
•Consultations with targeted stakeholders
•Area exploration
•Consultation
organization with various departments within the
•Analysis of findings and data collation
•Summary and report
Assessment(IA) presentation of the findings of Impact
•Forwarding IA findings to the Board
•Publication
requirement) of the IA report (as per partners
Benefits for the Corporations
•Increased societal recognition
•Enhanced brand value and reputation
•Positive Image to stakeholders (Stakeholder Perception) & Investors
•Workforce/Employee satisfaction
•Positive relations with government and communities
•Align with the sustainable development goals
•Paradigm shift of stakeholders towards socially & environment friendly business

Responsibility Responsibility in
in the workplace the marketplace
ANNUAL
SUSTAINABILITY
Responsibility Responsibility for REPORT
COMPREHENSIVE For the society the environment
CSR STRATEGY

Primary Indicators measuring the impact of

the strategy
CSR: Business Case

Building
Confidence
Social
Social & Recognition
Environmental
License to
Operate

New Market
Areas
Innovations

Minimizing
Risk
Long –term
Growth

Business Case:
Sustainability
CSR and Sustainability as a Notion - Our Understanding
Globally the concept of CSR encompasses all “related” concept
•Triple Bottom Line
•Strategic Philanthropy
•Shared Value
•Corporate Sustainability
•Business Responsibility
CSR and sustainability - there's an inseparable link amid CSR and
Sustainability
Both imply at continuing commitment to act ethically and
contribute to economic development while improving the quality of
life of the work force and their families as well as local community
and society at large.
Sweat shop and child labor by NIKE

•Nike’s attempt to expand in Asia- led to

malpractices like cheap labour and child labour at
1,000 overseas factories.

•Was illustrated that conditions were sub-par in

several critical areas of Nike’s factories overseas

•1991, Nike’s offshore practices have been

consistently criticized in the press.

•The brand had become an epitome of uncaring

capitalism

•Nike and child labour had become indelibly linked

in the public consciousness

Life magazine published a story with a

•By 1998, the company accepted it needed to take
photograph of a child stitching footballs that responsibility.
carried the Nike logo
Sweat shop and child labor by NIKE

Economic liberalization Significant inflow of

opened the flood gates for
Concept manifested foreign investment. The
itself through charity global CSR standards
that was carried out by motivated the local
businessmen and players to enhance their
philanthropists brand values and meet
customer satisfaction
contributions by businesses
towards socioeconomic
and environmental initiatives.
Education, healthcare, livelihood
and skill development remain
the areas receiving majority of
the CSR funds.

Gandhian philosophy of Global information sharing

trusteeship advocated
the role of PSUs as
important elements
fulfilling the
development agenda.
allowed government to
incorporate the best
practices that gradually
made India the first country
to mandate CSR
The saga- Indian context

•Power to define the societal responsibility lies with the businesses themselves.
•Companies Act of 2013 in India, supplements the power by defining the rights of the shareholders
and the responsibility of businesses towards their shareholders

•Schedule VII of the Act places the community at the centre point of all activities
•Advises to formulate CSR Committee of the Board of Directors, responsible for formulating the
firm’s CSR policy

•Corporates need to ensure CSR to be a part of business operations

Towards right direction- the growth story

•The companies have collectively spent Rs 8,185 crore or 92% of the two percent requirement in
FY16, an increase of 27% in CSR spends in 2016 as compared to 2015

•In FY15, companies had spent 80% of the two percent requirement
The story continues- Post 2013 company act

•The companies have collectively spent Rs 8,185 crore or 92% of the two percent requirement in
FY16, an increase of 27% in CSR spends in 2016 as compared to 2015

•In FY15, companies had spent 80% of the two percent requirement

Source: CII (CSR performance of companies in FY 2016)

Industry-wise Segregation of Major CSR Activities Undertaken
by Firms in 2012-13
Industry Health Education Community Environment Total
Development

Oil & Gas 23.50% 35.29% 29.41% 11.76% 100%

Automobile 40.00% 10.00% 40% 10% 100%

Consumer 24.76% 21.34% 15.25% 28.75% 100%

Durables

Iron & Steel 35.29% 23.53% 35.29% 5.88% 100%

Banking/Financi 8.57% 20.00% 48.57% 35% 100%

al Services

Power 10.00% 10.00% 45% 35% 100%

Infrastructure 8.35% 30.55% 44.44% 16.66% 100%

Cement 22.20% 25.00% 29% 23.8% 100%

Impact management- a long term approach

Community Engagement Satisfaction among beneficiaries

Sustainable and scalability via interventions Long-term impact

A nature conservation programme by UFLEX, supported by AROH foundation and Fiinovation

AIM: to build the capacity of the community to conserve and optimize the natural resource base
Features:
•Uflex’s environmental policy upholds its responsibility towards the planet and the environment
•Sustained engagement in four villages of Gautam Buddha Nagar District Construction of carefully planned in-
situ and ex-situ rainwater harvesting structures that include field bunds and farm ponds to arrest rain water, to
protect soil cover and plantation drive
•Horticulture species were grown on the community and individually owned land which shall provide fodder for
the livestock all year round while also supplementing the farmers’ income by bearing fruits
•Stakeholders involved: Village panchyat, farmers, local administrators, and social workers
Focusing at assessing the definite impact- what’s needed?
Identifying the real needs the real needs- 4 main pillars

Diversity and social Economic Environmental Skill development
Strengthening
inclusion empowerment sustainability among Youth
Diversity and Financial Transition to Focus rigorously on
inclusion are self-sufficiency low-carbon up scaling skills
embedded in our and economic economy and focus among youth in
practices, product opportunities in on reducing climate pace with
and culture undeserved change impact automation and
communities Artificial Intelligence
Keeping up with emerging technology like AI is crucial

•India has 50 crore people in the notified employable age of 15-59 years
•Of this, the skilled manpower is just 10 percent as against 50-90 percent skilled manpower in the
robust urban economies

•Organizations cannot afford to ignore the new technologies like artificial intelligence and
automation

•With more than 300 million young people gearing up to join the workforce over the next two
decades, country needs to prepare it youth to be in pace with the global revolutions

•Beyond ensuring faster brains, a faster adaptation of technical education and training content
Recent Projects
Thematic Intervention in the Environment Sector
This project took place in Gautam Buddha Nagar, Uttar Pradesh.
Fiinovation has done – Project conceptualization, Project designing,
Project implementation (In partnership with AROH Foundation) and
Monitoring & Evaluation. It is an environmental project under which 100
farmers will be trained and capacitate to adopt the in-situ and ex-situ
measures of rain water harvesting to meet their irrational needs as well
as for ground water recharge.

Income Generation through Sustainable Agriculture

PI Foundation, a trust by PI Industries initiated their CSR Programme
themed on “Income Generation through Sustainable Agriculture” in
partnership with Fiinovation & Harsha Trust in Odisha. The sustainable
agriculture practices entails the adoption and mainstreaming of the Good
Agriculture Practices among the small and marginal farmers.
Continue…
Integrated Skill Development Programme in Healthcare Sector
In line with the increasing demand of medical professionals to deal with
emergency situations, RPG Foundation, the non-profit arm of RPG
Enterprises & KEC International Limited, Jhotwara, Rajasthan,
collaborated with Fiinovation for implementing their CSR initiative at
Jaipur, Rajasthan. The project titled “ Sanjeevani Project” was formally
kicked off on 17th November 2016.

Thematic Intervention in the Environment Sector

This project took place in Gautam Buddha Nagar, Uttar Pradesh.
Fiinovation was involved with Flex foods right from the project
conceptualization to project designing and finalization stage and at
present Fiinovation has partnered with AROH Foundation to implement
an environmental project. The project involves planting of a fruit bearing
sapling to 100 beneficiaries and monitoring the progress of the plantation
Continue…
Impact Assessment of CSR Investment on Bio Toilets
Pipavav Railway Corporation Limited commissioned Fiinovation to
execute a third party impact assessment of their CSR initiative at Raska
village, Limbdi block, Surendranagar District, Gujarat. The intervention
focused on installing 100 bio-toilets at the household level. This Impact
Assessment Report is an outcome of the evaluation study conducted by
Fiinovation of the effort made by Pipavav with technical assistance and
collaboration of Community Friendly Movement (NGO).

Need Assessment Study in the Community

This project took place in the following places - Anantpur & Kurnool in AP,
Jaisalmer in Rajasthan, Mansa & Sangrur in Punjab and Garoth in MP. The
study entailed understanding the demographic details including socio
economic aspects of the people living in the area, availability of
infrastructure etc. Post the need-assessment study, practical
recommendations have been given to mytrah, so as to enable them plan
the CSR project/program.
Continue…
Safe Drinking Water
The project took place in Vijaywada & Vishakapatnam. Laurus Labs Pvt.
Ltd. approached Fiinovation to conduct a Mid term evaluation study. The
evaluative study was carried out with a view to identify the
shortcomings of the project and to further strengthen the CSR initiative

Adult Literacy Project

This project took place in Udaipur (Rajasthan), Kankroli (Madhya Pradesh)
and Mysore (Karnataka). A detailed research was carried out to assess the
efficacy and effectiveness of the Adult Literacy Centres. Fiinovation
designed a descriptive and tailor made parameters on the basis of which
2 month long study has been done. Post which recommendations and
suggestions were given on the basis of which value additions are being
done for the project.
Continue…
Integrated on Site Assessment Study with Focus on Skill
Training

Fiinovation carried out an integrated on-site assessment study . The study

was carried out to explore the avenues that shall be available at the
proposed site for Power Plant in Nana Layja (Mandvi), Gujarat
Summative Evaluation Study of Skill Training Institute
Affiliations
Awards
 THANK YOU…

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New Delhi - 110020, Delhi, India
www.fiinovation.co.in