RESEARCH TOPIC

Organizational outcomes such as sales, market share, profits, growth and

effectiveness.
PROBLEM STATEMENT

 Compared to the same quarter last year,

Nokia overall revenue is down 29%, to $9.7bn
(£6bn). And the company is now losing
money, $1.8bn, 18.5% of revenue.
OBJECTIVES

 To know the reason behind the decline in the proportion of sales.

 Lead to help the company revive its old position as the market
leader in Mobile Segment.
RESEARCH QUESTIONS

 Is the problem short term or long term?

 What are the factors that affect sales growth in the company?
 What will be the methods used to overcome losing money?
 New
Innovations

Customer
Loyalty

Customer
Satisfaction
VARIABLES

 Dependent Variables:
 Sales
 Independent Variables:
 Competitors introducing new products and innovation to the
market
 Customer Loyalty
 Customer Satisfaction
THEORIES

 Disruptive innovation theory: this perspective assumes that

growth opportunities emerge essentially from disruptive
innovations.
 Gravity law of marketing: where past strategic choices don't
guarantee future success as "regardless of how big of powerful
an organization or brand becomes sooner or later it's
performance will almost inevitably decline.
 Concept of strategic drift: was defined as the misfit between the
changes in the organization's strategy and its environment
changes.
HYPOTHESIS

 H.1: sales promotion spending has the positive association with

prior and contemporary sales and earnings.
 H.2: sales promotion spending has positive with liquidity, Growth,
profitability and human capital investment.
 H.3: sales promotion spending has the negative association with
inventory turnover and financial leverage.
PURPOSE OF THE STUDY

 It’s an exploratory study as we observed something and we seek

to understand more about it. The research project is an attempt
to lay the groundwork that will lead to future studies, or to
determine if what is being observed might be explained by a
currently existing theory.
STUDY SETTING

 It’s non-contrived because as we can see the interference in the

work environment or the normal work flow is minimal.
RESEARCH STRATEGY

 The research strategy here is by observation

and checking statistical reports and facts
about events that’s happening or already
happened.
POPULATION STUDIED

 The population studied in this research is organizational and

seeing the organization as a whole with different perspectives.
TIME HORIZON

 The time horizon is cross sectional in order to

sort out the existence and magnitude of
causal effects of one or more independent
variables upon a dependent variable of
interest at a given point in time.