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Vivek Kumar
Yogesh Kumar Image Source- Google Images
B.F.Tech- VI
Tyson Foods, Inc.
● One of the world's largest processors and marketers of chicken,
beef and pork established in 1935.
● The second-largest food production company in the Fortune 500
and the market leader in its retail and foodservice markets.
● The $26-billion Tyson Foods is one of largest US marketers of
value-added meat products to retail grocers, distributors and
national fastfood and full-service restaurant chains.
Godrej Agrovet Ltd.
● A part of the Godrej Group.
● The Rs 1,200-crore Godrej Agrovet is one of the largest producers and
marketers of animal feeds and agri-inputs in India.
● Godrej Agrovet Limited is a diversified, Research & Development focused
agri-business company, dedicated to improving the productivity of Indian
farmers by innovating products and services that sustainably increase crop
yields.
● Animal Feed, Crop Protection, Oil Palm, Dairy and Poultry and Processed
Foods.
Godrej Tyson Food Limited
● Godrej Tyson Foods Ltd is a joint venture between Godrej Agrovet Ltd. a part of
the Godrej Group and Tyson Foods Inc.
● The company is India’s premier poultry products manufacturer and marketer
with strong value-added chicken brands such as Real Good and Yummiez
● Tyson Foods’ expertise in processing and product development to create great-
tasting, safe, and healthy poultry products.
● The company also offers India’s expanding foodservice industry and universe of
modern retailers, innovative poultry solutions and world class products
customized to local tastes.
About Joint Venture (51:49)
If they Launch their own food chain like subway we think they will get a good
customer database and definitely it will help to expand their customer base
as well as market share.
Reference
1. https://www.tysonfoods.com/who-we-are/our-story/what-we-do
2. Case study
3. //economictimes.indiatimes.com/articleshow/3071681.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign
=cppst
4. https://in.reuters.com/article/godrej-tyson-idINBOM38824820081008
5. https://www.thehindubusinessline.com/economy/agri-business/providing-affordable-proteins-is-
our-goal-says-godrej-tyson-chief/article7591333.ece
6. http://www.godrejagrovet.com/godrej-tyson-foods.aspx
7. https://www.thehindubusinessline.com/companies/godrej-tyson-foods-lineup-for-breakfast-
snacking-segments/article9091282.ece
Failur
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TVS
● A multinational motorcycle company headquartered at Chennai, India.
● Third largest motorcycle company in India with a revenue of over 13,000 Cr
($2 billion) in 2016-17.
● 3 million units annual sales.
● 4 million unit annual capacity.
● Second largest exporter to over 60 countries.
● Is the largest company of the group in terms of size and turnover.
Suzuki
● Is a Japanese multinational corporation headquartered in Minami-ku,
Hamamatsu.
● Manufactures automobiles, four-wheel drive vehicles, motorcycles, all-terrain
vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other
small internal combustion engines.
● The ninth biggest automaker by production worldwide.
● production facilities in 23 countries, and 133 distributors in 192 countries.
● $ 19.43 billion revenue.2016-2017.
About JV
● TVS-Suzuki plans to set up an auto ancillary estate through joint venture with
some of its existing components suppliers.
● Indo Suzuki Motorcycles Ltd. was the new name given to the entity which later
changed to TVS Suzuki Ltd with effect from 18th August 1986.
● TVS approached Suzuki for more funds and technology for new models.
● TVS wanted to expand with a capacity of 400000.
● Suzuki wanted to penetrate to potential India market.
● Suzuki wanted to know trade secrets, know business culture and generate
profit.
Their relationship
● Mid 1990s: Suzuki having 26% stake in the company’s equity, wanted to
increase its share.
● Suzuki wanted to play a pivotal role and gain management control in TVS
Suzuki. Therefore Suzuki proposed
1. Adoption of Veto Rights for all management decisions.
2. Restriction on the use of local components. Import of Dyes and Capital
Equipment
3. Constraints on Indigenisation of components for future models
4. Royalty Payment to Suzuki for an indefinite period.
Collapse of the JV
https://economictimes.indiatimes.com/tvs-motor-company-ltd/infocompanyhistory/companyid-
12940.cms
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/The%20TVS-
Suzuki%20Break-Up.htm
https://www.goodreturns.in/company/tvs-motor/history.html
https://www.thehindubusinessline.com/iw/2001/09/30/stories/0230b051.htm
http://www.globalsuzuki.com/ir/library/annualreport/index.html
https://www.sharekhan.com/stockpricequote/TVS-Motor-Company-
Ltd/010540010.00005004001/overview